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SmartBrief Partners with International Spa Association to Deliver News to the Spa Industry

WASHINGTON, DC – February 7, 2012- SmartBrief, Inc. launched a digital media news service on Thursday, January 19, 2012, in partnership with the International SPA Association (ISPA), the voice of the spa industry, representing health and wellness facilities and providers in more than 70 countries. ISPA SmartBrief will contain daily industry news for ISPA members, spa service providers, physicians, wellness instructors and nutritionists specializing in the spa industry. The goal of this partnership is to save these professionals and executives time and keep them informed of industry developments by delivering “must-read” news directly to their inboxes.

SmartBrief is an online media publishing company that gives readers a competitive edge by providing relevant, timely and reliable content as efficiently as possible. SmartBrief filters thousands of sources daily to create customized e-mail publications in partnership with more than 180 trade associations, professional societies, non-profits and companies. The most relevant industry news is chosen by SmartBrief’s editorial staff and summarized. SmartBrief distributes the news via its email newsletters, the SmartBrief website and the SmartBrief Android and iPhone apps.

Lynne McNees, president of ISPA said, “The reaction to ISPA SmartBrief has been overwhelmingly positive and we are thrilled to add SmartBrief to our suite of communication platforms. ISPA is dedicated to promoting the value and growth of the spa experience globally. Partnering with SmartBrief will advance both ISPA members and the industry as a whole by delivering the latest industry news in a format that is relevant to the digital age we live in today.”

Rick Stamberger, CEO of SmartBrief, Inc. added, “Working with its partners, SmartBrief provides a valued communications and information service for industry professionals. Through our partnership with ISPA, SmartBrief staff will be committed to providing the spa industry with the latest news and trends through our daily email newsletter.”

To subscribe to ISPA SmartBrief, and stay on top of the most relevant news affecting the spa industry, please visit http://www.SmartBrief.com/ispa.

If you are interested in learning how a partnership with SmartBrief can benefit your organization, visit http://corp.SmartBrief.com/services or email partnerwithSB@smartbrief.com to learn more.

About the International SPA Association

ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available on http://www.experienceispa.com.

About SmartBrief

SmartBrief, Inc. is the leading online publisher of targeted business news and information in more than 25 industries. By combining technology with human editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with 180 trade associations, professional societies, non-profits and companies. With an audience of more than 4 million senior executives, thought leaders and informed industry professionals, SmartBrief is the essential resource for “must-read” industry news.

RSS Feed for ISPA SmartBrief: http://www.smartbrief.com/servlet/rss?b=ispa