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SmartBrief Expands NYC Office, Hires Seasoned Ad Sales Exec


Driven by record subscriber growth and large enterprise demand, D.C.-based online media company expands NYC ad sales team by hiring former Conde Nast executive


    March, 2009

    WASHINGTON D.C. -- SmartBrief Inc., the leader in business-news aggregation and online content delivery, announced that Thomas O'Brien has joined the company as Corporate Sales Director in the company's New York office. The announcement follows a 40% increase in subscriber growth and the launch of new industry-specific e-news briefs in 2008.

    SmartBrief combines the targeting and trackability of online advertising with the reach of direct marketing campaigns for more than 800 advertisers. Smarbrief delivers results for global brands such as IBM and American Express and leading advertising agencies.

    "I'm thrilled to join the SmartBrief team," O'Brien said. "The company's continued success is a testament to the value it delivers to its readers, association partners and advertisers."

    O'Brien, a 15-year veteran of print and interactive advertising sales to large enterprise clients, has held a number of senior sales roles at Conde Nast Publications and Time Warner Corp.  Most recently Tom was the publisher of the History Channel magazine, a joint venture of The North American Media Group and A&E Networks.

    "Tom O'Brien brings strong digital and corporate advertising experience to SmartBrief and we're pleased to welcome him to the company," said Jack Fordi, vice president of Advertising Sales and Operations at SmartBrief. "Tom's arrival coincides with strong growth in our advertising agency-related business and we're confident his experience will help ensure continued growth in this market for us."

    In the past few months alone, SmartBrief has grown to more than 2 million subscribers and has launched several new issue-oriented briefs on executive management, health care and social media.  Tom O'Brien will be reporting to Matt Kavney, managing director for national sales.

    About SmartBrief

    More than 2 million subscribers count on SmartBrief to provide "must-read" news in 25 key industries.  Subscriptions to SmartBrief's online newsletters are free of charge, often offered in partnership with 85 leading trade associations and professional societies. Using proprietary technology, SmartBrief editors become personal research assistants: handpicking, summarizing and disseminating the best and most important news stories from a wide range of sources. To learn more, visit www.smartbrief.com

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