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SmartBrief Taps Influencers for Social Media Advisory Group


Diverse collection of experts and practitioners assembled to educate business leaders on effective Web 2.0 and word-of-mouth strategies


    WASHINGTON D.C. -- SmartBrief Inc., is proud to introduce the newly formed SmartBrief on Social Media Advisory Board

    SmartBrief’s newest publication, SmartBrief on Social Media, eclipsed 10,000 subscribers last week– – just three months after launch. The newsletter’s rapid (and 100% word of mouth) growth mirrors the rising interest in social media by today’s business leaders around the globe. To keep pace with this rapidly evolving field and to further educate business leaders on the merits of social media, SmartBrief has gathered an eclectic and impressive list of experts, authors and practitioners.

    The newly formed SmartBrief on Social Media Advisory Board will advise SmartBrief on direction and content of their daily newsletter as well as SmartBlog on Social Media and @SBoSM on Twitter.

    The SmartBrief on Social Media Advisory Board is:

    • David Armano – Critical Mass
    • John Bell – Ogilvy PR Worldwide
    • Connie Bensen – Techrigy
    • Olivier Blanchard, BrandBuilder, Inc.
    • Paul Chaney – Bizzuka, Inc.
    • Geno Church – Brains on Fire
    • Todd Defren – SHIFT Communications
    • Lindy Dreyer – SocialFish
    • Ann Handley – MarketingProfs
    • Shel Israel – GlobalNeighbourhoods
    • John Jantsch – Duct Tape Marketing
    • Mitch Joel – Twist Image
    • Stacey Kane – California Tortilla
    • Beth Kanter – Beth's Blog
    • Guy Kawasaki – Alltop
    • Geoff Livingston – Livingston Communications
    • Valeria Maltoni – Conversation Agent
    • Drew McLellan – McLellan Marketing Group
    • Stephanie Miller – Return Path
    • John Moore – Brand Autopsy
    • Steve Radick – Booz Allen Hamilton
    • Andy Sernovitz – GasPedal
    • Shiv Singh – Razorfish
    • Debbie Weil – WordBiz.com, Inc.
    • Morgan Witt – Red Door Interactive


    Working with author, word-of-mouth expert and SmartBrief on Social Media's Editor at Large Andy Sernovitz, SmartBrief developed SmartBrief on Social Media to address the pressing needs of executives, marketing professionals and other leaders looking engage and profit from the adoption of social media.

    "The goal for SmartBrief was to get business professionals up-to-speed on what is working in social media," says Rick Stamberger, CEO for SmartBrief. "Whether you’re a Fortune 500 executive or an independent business owner, you need case studies, success stories and practical 'how-tos' to help you prioritize which social media strategies will affect your bottom line."

    "The news, information and analysis found in the daily newsletter, the blog and via Twitter can help professionals in businesses of all sizes formulate their social media strategy," says Stamberger. "As the media industry evolves, we have to stay ahead of the curve for our readers. The SmartBrief on Social Media Advisory Board gives us the insight and direction we need to keep that promise."

    About SmartBrief

    More than 2 million subscribers count on SmartBrief to provide "must-read" news in 25 key industries.  Subscriptions to SmartBrief's online newsletters are free of charge, often offered in partnership with 85 leading trade associations and professional societies. Using proprietary technology, SmartBrief editors become personal research assistants: handpicking, summarizing and disseminating the best and most important news stories from a wide range of sources. To learn more, visit www.smartbrief.com

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