Advertiser Testimonials

SmartBrief is a premier business-to-business advertising destination in more than 25 industries. We deliver exceptional brand exposure and direct sales leads to our advertisers.

 

Case Studies

Many of the world's most successful brands - large and small - are leveraging SmartBrief's reach to deliver strong sales leads, build their brands and achieve marketing and sales goals.

 

Pilgrim Software Life Sciences Case Study
Learn how Pilgrim Software, an enterprise compliance and quality management software provider, successfully broke into the Life Sciences market and turned SmartBrief into its best performing online marketing tool.

 

IBM Midmarket Case Study

Learn from IBM's successful efforts to target and develop new client relationships in the midmarket sector (companies with $1 billion in revenue or less). 

 

Small and Medium Sized Enterprise (SME) Case Study

 Learn how DayOne Publishing, a fast-growing educational publisher, generated a 10X increase in website traffic and 50% boost in sales by changing its online marketing and sales strategy. Discover what worked and what didn't for one successful small-to-medium-sized business.

 

Lead Generation

Read what a several of our advertisers have to say about the performance of their SmartBrief advertising and marketing campaigns.

 

"This will probably sound strange to you, but we were caught by surprise by the number of leads we received. I have had to allocate an extra person to help with the follow-ups, proposals, contracts, allocation of workload, etc."

– President, Infotainment Media

 

"My salesmen are telling me that the sales leads from our NAW SmartBrief campaign are the best that they have seen."

– VP Marketing, Salient Corporation
http://www.salient.com/

 

"This has accomplished exactly what we had hoped. We have a good solution for distributors, and NAW SmartBrief was the right vehicle to get the word out and attract prospective clients. The campaign created a lot of work for us, and our sales team is busy closing the business. We will certainly market in SmartBrief regularly in the future."

– VP, Sales and Marketing, Advanous
http://www.advanous.com/

 

"The quality of leads we get from our ads in Interactive Advertising Bureau SmartBrief are exactly what we were hoping for and more!"

– Marketing Director, Cold Feet Creative

 

Branding

"The Association for Supervision and Curriculum Development SmartBrief has been an incredible asset to our educational consulting business. Our sales have improved dramatically as a result of the exposure we get from our SmartBrief ads."

– CEO, Acalogic

 

"We are being noticed by our target market, and the proof is in the clickthroughs by companies and management ranks that we are interested in reaching. The SmartBrief staff has also been helpful and flexible in positioning our sponsorships when and where we need them, and supporting our other marketing efforts."

– Sr. Marketing Communication Manager, VocalData

 

Cost-Effective Return On Investment

"Over the last two years, Tyson Foods, Inc. has been a flagship advertiser and sponsor of the National Restaurant Association SmartBrief. We have been very pleased with the level of response received through our partnership with SmartBrief. The quality of editorial focus has created a unique, daily outlet for information within the foodservice industry. This has been a successful investment for Tyson Foods, and we plan to continue our sponsorship."

– Director of Brand Marketing, Tyson Foods
http://www.tysonfoodsinc.com/

 

"ICSC SmartBrief gave The Inland Real Estate Group of Companies a cost-effective vehicle to promote our numerous services to key constituents in the shopping center industry. We have enjoyed the results and look forward to continued success in SmartBrief."

– President, Inland Communications
http://www.inlandgroup.com/

 

"IBM’s Wholesale Distribution Small and Medium Business experience with SmartBrief has met all of our expectations. Not only has it been a key tactic in our marketing efforts, but many of our business partners have also seen the value and have participated with SmartBrief as well."

– Segment Executive, Wholesale Industry, IBM
http://www.ibm.com/

 

Targeted Coverage

"Avexus has chosen to advertise with the Aerospace Industries Association dailyLead instead of many other online newsletters due to the quality of the content and the quality of the subscription base. AIA dailyLead is affiliated with a well-known and respected aerospace organization that lends to the credibility of the online publication. An added bonus for Avexus is that the staff at SmartBrief is extremely flexible and easy to work with."

– Marketing Director, Avexus

 

"America’s Health Insurance Plans SmartBrief gives us the kind of targeted coverage that is so essential in business-to-business marketing. We know our message is getting to the right people at the right time."

– VP Marketing
http://www.vips.com/

 

New! Custom Publishing

Reach your target audience with an exclusively branded newsletter of your own. Learn more here, or contact a SmartBrief expert.