Sales leaders must remember to reward effort and work ethic as well as pure skill when they recognize accomplishments, writes Sean McPheat. In addition, consult your sales representatives when making decisions that affect them, and have your top reps help create training programs for new hires.
A recent Business Insider ranking of major US cities' economies placed the San Jose, Calif., metro area first, noting San Jose topped other cities in average weekly wages, GDP growth rate and GDP per capita. Meanwhile, the San Francisco and Austin metro areas took second and third place, respectively.
Customer preparation is a key part of getting ready for a sales meeting, because sales representatives must consider what business the buyer is in, who the key stakeholders are and how the product can help them succeed. In addition, top sales reps often have a contrarian mindset that allows them to look at even the most basic information in a new way, allowing for fresh approaches to opportunities, writes Brent Adamson.
When creating microcopy for your company's website, remember your product is communicating whether you mean for it to or not, writes Ryan Cordell. Make sure any requests for information on your website or in marketing content are balanced with clear communication about the value customers will get in return.
An ideal marketing technology solution should allow sales and marketing teams to work together on detailed plans. It's also important that your solution can help you track marketing performance and use predictive analytics, writes Bonnie Crater.
SAP plans to incorporate machine learning, artificial intelligence and blockchain technology even more deeply into its customer-relationship management platform in the near future, according to SAP CEO Bill McDermott. "So you'll see us connect the entire value chain from the consumer all the way through to the supply chain in seamless, integrated processes by industry and in the cloud," McDermott said.
You may compose wonderful marketing emails, but if you don't include a clear call to action, the responses will likely be underwhelming, writes SalesFolk founder Heather Morgan. She recommends three practices, including offering recipients something of real value.
Many US business leaders are lobbying against the Trump administration's proposed tariffs on some Chinese imports. But those on the other side are advocating for tariffs on additional products.
John Elias, who served in the Air Force, runs a JDog Junk Removal franchise in Merrimack, N.H., helping clean out people's homes. Elias gives roughly 80% of the items to donation centers and charities.
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