Jason Stone, creator of Millionaire Mentor on Instagram, built a massive following largely by teaming with other entrepreneurs to plug each other's accounts on a regular basis. Stone defined a specific niche market and made smart use of hashtags and collaborative content along the way, writes R.L. Adams.
The Federal Reserve is raising interest rates to preserve the nation's economic expansion for as long as it can, said San Francisco Fed President John Williams. "The very strong labor market actually carries with it the risk of the economy exceeding its safe speed limit and overheating, which could eventually undermine the sustainability of the expansion," Williams said.
The idea that nine of 10 companies fail has become ingrained in startup culture, but research suggests that it's not true. The key takeaway is that entrepreneurs should "take a skeptical view of the widely accepted knowledge in Startup Land," writes Erin Griffith.
Don't fall for the myth that webinars are too expensive and difficult to run to be worth the effort, writes John Nemo. Webinar presentations don't require a lot of technology or time to create, and when done right can generate a number of ongoing sales leads.
Try to avoid buying large lists of emails for lead generation, as such efforts often lead to low engagement and can even hurt your company's reputation, writes Sue Barrett. Marketing automation can be effective when aligned with your customer-relationship management platform, but should not be used as a fix for poor sales performance.
Consumer sentiment numbers may not be fully reflective of the economy's current standing, particularly as hard data reflects a slowdown in US economic growth, writes Noah Smith. Political partisanship and systematic errors in consumer and business surveys are among the reasons that sentiment numbers may not reflect the actual potential of the economy, Smith writes.
Microsoft recently offered previews of its upcoming Dynamics 365 sales and marketing apps, giving partners a look at the unified interface and other new features. Microsoft will also be updating its mobile apps and providing a number of new business intelligence features.
The popularity of cloud applications has paved the way for improved data integration, writes John Joseph. "As data integration moves to the front line and becomes a major strategic function, companies must develop more-comprehensive approaches to its implementation and maintenance," Joseph writes.
Forming partnerships with other businesses to generate referrals can be a highly cost-effective way to grow your company. Nicholas McGill explains eight ways to develop and sustain such partnerships, including setting clear expectations and using strong incentives.
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