Small Business
Top stories summarized by our editors
8/20/2018

A smartphone may be the only device you need to run a small business. Rhonda Abrams explains how it can be done, shares cybersecurity tips and recommends handy business apps that can help with tasks such as making sales and managing invoices.

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USA Today
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Rhonda Abrams
8/20/2018

Federal Reserve Chairman Jerome Powell, in his address at Jackson Hole, Wyo., this week, might address how the Fed plans to handle potential economic trouble spots. Other topics expected to be discussed include the size of central bank balance sheets and how global events affect various central banks' economic policies.

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MarketWatch
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Jerome Powell, Fed, Jackson Hole
8/20/2018

Even casual conversations should close with a suggestion as to what should happen next, or you may lose out on a chance to move yourself or your agenda ahead, writes Judith Humphrey. Using a call to action also applies to emails and sales calls.

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Fast Company online
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Judith Humphrey
8/20/2018

Showing appreciation for employees and setting a positive example can help bosses turn around a toxic company culture, writes Insight founder Justin Bariso. Other key steps include staying humble and offering constructive feedback.

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Inc. online
8/20/2018

The businesses on Inc.'s list of the fastest-growing private companies in the US offer a variety of workplace amenities to keep their employees engaged. Here is a look at some of the perks, including catered meals, dog-friendly workplaces and yoga classes.

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Inc. online
8/20/2018

Loans backed by the Small Business Administration may offer several advantages over conventional loans, including lower rates and flexible terms. However, these loans may also come with a hefty paperwork burden during the application process.

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Business News Daily
8/20/2018

It's better to use micro-influencers with less than 50,000 followers than top celebrities to endorse your products on social media, writes Tom La Vecchia. Use buy buttons on social media to make purchases convenient for potential customers, La Vecchia adds.

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Business
8/20/2018

It's important sales managers implement funnel metrics to consider how budgeting needs to be adjusted throughout the sales funnel and to ensure all channels are contributing effectively to the company's goals, writes Amy Bishop. Make sure your team's sales funnel goals are specific, measurable, attainable, relevant and timely, Bishop writes.

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Marketing Land
8/20/2018

Sales representatives should put themselves in their customers' shoes and consider the steps required to implement new technology to sell more effectively, writes Sanjay Mirchandani. By evaluating potential risks and pain points from the customer's point of view, reps will be in a better position to remedy them.

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Forbes
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Sanjay Mirchandani
8/20/2018

Google Cloud Next '18 showed off improved artificial intelligence in Google tools and features such as Smart Reply. Meanwhile, Google announced an enterprise version of Google Voice for G Suite that will help companies access reports, transcribe voicemails and perform other useful functions.

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MarTech Advisor
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Google