Small Business
Top stories summarized by our editors
8/15/2017

Writing for a prominent publication can expand your audience, but getting the opportunity can be a challenge. Dorie Clark and Sue Williams explain how to break into this exclusive field of writers, beginning with being sensitive to each publication's preferred level of formality.

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Entrepreneur online
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Dorie Clark, Sue Williams
8/15/2017

Seasonal workers and interns are covered by many of the rules and regulations governing full-time employees. This article looks at several factors to consider when hiring seasonal workers, including vacation time, working conditions, and hours and pay.

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Business News Daily
8/15/2017

Startups account for the vast majority of net job creation, per research in a Federal Reserve Bank of New York report. However, new businesses may fail for a number of reasons, including lack of capital and an inadequate sales and marketing strategy, says business adviser Nelson Merchan.

8/15/2017

Ensuring that your business can be found in search results doesn't mean customers will buy from your company, Wesley Young notes. Your store's physical location is a key factor, writes Young, who offers six tips for using location to your advantage.

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Search Engine Land
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Wesley Young
8/15/2017

Sarah Cunningham Mastriano started building her company, called A Lovely Universe, on nights and weekends while also working another job. Now Mastriano runs the store, which sells clothing and gifts, as a seasonal business and does freelance jobs the rest of the year.

8/15/2017

Personnel decisions are too often based on vague emotions rather than rational thought, writes Victor Lipman, founder of Howling Wolf Management Training. It's important to ensure your business has measurable goals in place as well as a "regular mechanism for assessing employee performance," he writes.

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Forbes
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Victor Lipman
8/15/2017

Efforts to raise money on Kickstarter are more likely to succeed when companies create videos, set relatively modest goals and use shorter campaign lengths, research suggests.

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CBC News (Canada)
8/15/2017

A number of startups are developing virtual reality technology that could reshape the world of e-commerce, writes Sujan Patel, co-founder of Web Profits. Leap Motion, for example, is working on technology that could allow users to cycle through a selection of products simply by waving their hands.

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Entrepreneur online
8/15/2017

A startup called Blokable is looking to address the lack of affordable housing in certain areas with "plug-and-play buildings" that come complete with appliances and electrical systems. The units can serve as stand-alone buildings or be combined in different ways.

8/15/2017

WeWork develops its culture through a yearly "summer camp" that brings people together from around the world, according to Megan Dodds, a community manager for the company. This year's summer camp will be in the UK and will feature speakers, creative events and music.

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WeWork