It does not take 70 calls to the average customer to set up one meeting, writes Mikko Honkanen. Other sales myths that don't ring true include that cold calling is dead, as companies still cold call effectively but with more data on customers than ever before.
While you can use sales personas to guide your efforts, be careful not to make assumptions about specific customers, writes Jackelyn Ho. Don't assume that you know what your customers can afford or what products can help them without hearing it from them first.
President Donald Trump called the Republican tax plan a "once-in-a generation opportunity to revitalize our economy, revive our industry and renew the American dream" during the Heritage Foundation's President's Club Meeting. During his speech, Trump again emphasized that lower taxes would lead to "bigger paychecks, more jobs and stronger growth."
SAP's Hybris Marketing Cloud has added new features that make use of machine learning technologies. Among the features are the SAP Digital Boardroom, which offers analytical insights to marketing leaders, and the SAP Hybris Customer Attribution tool, which helps marketers see which specific actions have led to purchases.
Facebook Live can be a useful channel for building an audience, but you'll need a strategy for converting viewers into customers. Be sure to include a clear call to action, showcase your products and interact with your viewers.
It's a good idea to restrict business teams to no more than 10 or 12 people, writes Todd Kane, president of Evolved Management Consulting. This gives team leaders the ability to develop relationships with each of their direct reports and to meet with team members individually.
Not all businesses are able to recover after a natural disaster, so preparation is key, writes Alan Thomes of State Bank and Trust. It's important to secure critical documents, set aside funds to cover expenses and ensure you have the appropriate insurance, he writes.
Ben Davis saw a hole in the market for men's grooming services while working as an insurance executive, so he decided to fill the gap by launching The Gents Place. The company, which launched in 2008, has signed 14 franchise agreements since it began franchising a little more than a year ago.
The Senate voted 50-47 to begin debate on a budget proposal that could lay the groundwork for tax reform. "I think people understand that it's more about tax reform than the budget, and it's a necessary step so we can move to tax reform," said Sen. John Kennedy, R-La.
The Women Entrepreneurs Finance Initiative, a program championed by Ivanka Trump, launched last week and will put more than $1 billion to work financing small- and medium-size startups led by women in developing countries. Advocacy from German Chancellor Angela Merkel and IMF Managing Director Christine Lagarde helped get the international fund off the ground.