Kraft Heinz and Tyson Foods are among the CPG brands that have established venture arms to invest in startup companies, allowing them to gain more than new products and market share. "The objective for us really is not necessarily to acquire growth or to acquire companies or segments that are growing, but to get a broader perspective of the market that we can bring back to the mother brand," said Sergio Eleuterio of Kraft Heinz's Springboard Brands.
Kroger is looking to quickly implement the warehouse technology from its partnership with Britain's Ocado to help with distribution and online order fulfillment, CEO Rodney McMullen said. "What we're really trying to do is make sure we have an overall infrastructure for digital that can support whether it's 5% of share or 30% of share," McMullen said.
Confectioners should begin marketing Halloween candy on Amazon next month to capture the broadest audience, according to a report from One Click Retail. "Now is the time to begin optimizing product content, introducing seasonal items, tracking inventory and prepping promotions in order to capture that initial wave of traffic and drive sales all the way to the end of October," the firm said.
Kellogg will roll out limited-edition Pumpkin Spice Frosted Flakes nationwide in September. "This tasty cereal has caramelized pumpkin aromatics delivering brown sweet cinnamon and a touch of allspice and ginger," the company said.
For the second consecutive year, Unilever Chief Marketing Officer Keith Weed ranked No. 1 on Forbes' list of the World's Most Influential CMOs. Weed's call to reform influencer marketing and his emphasis on sustainability were cited as examples of his prominence in the marketing realm.
Most independent grocers have created their own space in local markets and will fare well amid added national competition, SpartanNash Chief Financial Officer Mark Shamber said. "I think the expected death of the independents has been way overblown," he said.
Many companies have found that replacing artificial colors with natural colors is a considerable challenge, according to DDW Applications Scientist Scott Ondracek. In particular, confectioners have had a difficult time matching particularly vibrant shades of blue and green due to processing temperatures and how candy is made, Ondracek said.
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