Starbucks marketing leaders are focusing on people instead of the product in the short story film series "Upstanders," which focuses on community members who are making a difference. "If [humans] can be moved by powerful stories, funny stories, inspiring stories, stories that bring joy into their hearts or get them to see things differently, they will develop a deeper affinity to a brand," says Rajiv Chandrasekaran, vice president for public affairs and executive producer at Starbucks.
Grocery shelves will be home to Chocolate Hazelnut and Spicy Hot Cinnamon Oreos as of Jan. 1, and the limited-edition varieties are just two of the many new flavors that will be rolling out next year. The company in May will debut Kettle Corn and Cherry Cola Oreos as well as Pina Colada Oreo Thins, and it aims to introduce additional varieties throughout 2018.
Yoplait has joined forces with Girl Scouts of the USA to release three co-branded yogurt varieties based on Girl Scout Cookie flavors. The Caramel Coconut, Thin Mints and Peanut Butter Chocolate yogurts will hit shelves this month.
Nestle-owned Poland Spring contributed $201.6 million to Maine's economy in 2016 and added 200 jobs in the state from 2005-17, according to the firm's recently completed economic impact report. The company plans to announce its newest Maine plant location early next year.
Floral flavors such as lavender, hibiscus and rose are gaining traction in the ready-to-drink tea category, said Angela Lantman of Synergy Flavors. Tea firms are also incorporating more herbs such as rooibos and experimenting with strawberry basil and other flavor blends, she added.
The California Milk Processing Board has ended its 25-year relationship with Goodby Silverstein & Partners, moving all advertising business to Gallegos United starting in February. The group wants to unify its messaging with the move, although it will not necessarily drop the iconic "Got Milk?" slogan pioneered by Goodby Silverstein.
The wide variety of Kit Kat flavors available in Japan are not created for the sake of offering weird flavors, according to Ryoji Maki, Kit Kat's marketing manager in Japan. Flavors such as wasabi, French salt and sake are instead driven by an intention to diversify the brand's offerings, Maki said.
The Hershey Trust, which Milton Hershey created to largely leave his company to a charitable trust benefiting a boys' orphanage, is an example of how the company has prioritized charitable efforts for over 100 years. "At a time where so many companies are looking for purpose, The Hershey Company is kind of the original purpose-driven company," said CEO Michele Buck.
The National Confectioners Association has found that 90% of parents use holidays as an occasion to discuss balanced consumption of treats with their children. More than 75% of US consumers will offer confections to friends and family as gifts during the upcoming holiday season, said the NCA.
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