Ulta Beauty is introducing "Shop Like a Beauty Editor" displays in 1,010 stores for a two-week run. The sections showcase beauty-product collections curated by Allure editors and booklets with editor profiles and information on featured items.
Cargo Cosmetics will roll out a limited-edition collection to promote the upcoming film "Star Wars: The Last Jedi." Kohl's will start selling the line in 1,100 stores next month, and Cargo will later expand sales to HSN.
Nearly 22% of mobile web traffic at Sephora is driven by referrals from the RewardStyle influencer network, according to SimilarWeb. Other retailers seeing significant bumps in mobile traffic from RewardStyle include Nordstrom, Net-a-Porter and Amazon-owned Shopbop, and the network's influencers are expected to generate more than $1 billion in sales this year, said co-founder Amber Venz Box.
Cosmetics festival Beautycon Los Angeles attracted about 20,000 visitors and showcased established players such as L'Oreal and Revlon alongside emerging names such as Elora Lane. Many attendees were children and teens who snapped up free samples and shared makeover experiences on social media.
Walmart will build a modern new headquarters on 350 acres in its hometown of Bentonville, Ark., to replace more than 20 spread-out buildings that were added as the retailer expanded into a company with 1.5 million US employees, and to help position the retailer to better serve a "digitally native work force," the company said Friday. The announcement came on the heels of Seattle-based Amazon's news that it would seek a different city for a second North American headquarters.
Amazon's purchase of Whole Foods Market will spur more of the grocer's shoppers to sign up for the online retail giant's Prime membership program, according to Morgan Stanley Analyst Brian Nowak. About 38% of Whole Foods' shoppers are not Amazon Prime members, but half of those 5 million households are expected to become Prime members by 2019, he said.
Halo Top is now the country's top-selling ice cream pint, but the business has remained as operationally lean as when founder Justin Woolverton first launched it using his credit cards as funding. Instead of having office headquarters, Halo Top's employees either work from home or out of a coworking space, and the company outsources both production and distribution to third-party firms.
Snickers saw sales rise 67% as a result of its Australian campaign The Hungerithm, which used algorithms to determine the mood of social media users and lowered the price of the candy at 7-Eleven locations when people were most irritable. In addition to boosting sales, the company's Facebook traffic rose 1,740% and Twitter mentions jumped 120%.
Walgreens Boots Alliance hopes modifying its agreement to buy more than 2,000 Rite Aid stores will eliminate the Federal Trade Commission's antitrust concerns and clear the way for the deal to close, sources said. The deal would make Walgreens the largest US pharmacy chain by store count.
Food manufacturers and retailers must engage shoppers via digital platforms as consumers increasingly use their phones while shopping. "The data that's available to retailers and brands now provide them with a much better understanding of consumer behavior and needs so offers can be tailored to individual consumers," said Nielsen's Louise Keely at the recent GMA Leadership Forum.