Havas Media has been appointed as Michelin's worldwide media agency of record, replacing MEC following a competitive review. The $100 million global account will be led by the agency's headquarters in Paris, with US business managed by its Chicago office.
Jeff Bewkes is preparing to exit his role at Time Warner if the company's merger with AT&T is approved. Bewkes -- who, during his 38-year career with the company, has fended off a hostile takeover and helped the company bounce back after it merged with AOL -- stands to walk away with as much as $95 million if the deal is approved by the White House.
Apple's exclusive YouTube spot for the iPhone 7 stars Dwayne Johnson enlisting the help of Siri to get through a hectic day. "The Rock X Siri: Dominate the Day" sees Johnson managing to squeeze a few extra activities into his already ridiculously busy schedule, such as flying a passenger jet to Rome and touching up the ceiling of the Sistine Chapel.
The three major cable news networks saw an increase in revenue for the quarter, led by MSNBC, which was up 40%, followed by CNN with a 21% increase and Fox News with an 11% increase, per a report from Standard Media Index. Fox News' "Tucker Carlson Tonight" commanded the highest price for cable advertising, with $13,779 for a 30-second ad, the report found.
After health concerns and Food and Drug Administration intervention nearly ended caffeine-and-alcohol beverage Four Loko, the co-founders of parent company Phusion Projects have dropped the caffeine, added a splash of innovation and brought the brand back to shelves. The company has also released a line of new products, including hard iced tea in collaboration with golfer John Daly.
BBDO New York and nonprofit End Allergies Together are highlighting the dangers of food allergies with a movie theater spot starring celebrity chef Ming Tsai behind the counter of a gourmet food truck called "Khil Mi." Tsai tries to serve poisonous dishes to consumers to give them a taste of what it's like to live with a food allergy.
Nissan CMO Roel de Vries talks about the challenges of creating a seamless customer experience both in-store and across digital channels, the impact of technology on the auto industry, and why basic marketing principles remain the same. "You need to understand what drives your consumer and how you can connect what drives your consumer with your brand," he says.
Chatbot use is projected to spike 1,000% by 2020, and 61% of consumers think chatbots help them resolve simple issues more quickly, according to a poll from Aspect Software. However, 86% of consumers would rather speak to a human when dealing with a complex issue, which could increase sophistication of the customer service role and give marketers "a higher-caliber brand-ambassador pool," Aspect Software's Tim Dryer said.
The first essential steps toward becoming a PR leader in sports are to focus your expertise into one specific type of sport and to enhance your knowledge base, Bryan Harris writes. Maintaining perpetual curiosity about the topic to which you're assigned and always asking important questions are also key to maintaining expertise, he adds in this summary of four tips to establishing a PR career in sports.
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