The Cambridge Analytica issue and forthcoming EU's General Data Protection Regulation have brought to light insecurities in third-party data processes across social platforms and websites. Brands that have access to first-party data are at an advantage when it comes to protecting consumer privacy and better ad targeting, writes Ambreen Ali.
Pizza Hut is celebrating its new status as an official NFL sponsor with a push that stars the Pittsburgh Steelers' JuJu Smith-Schuster performing his own "Doorbell Dance" to mark the arrival of his delivery from the brand. The campaign is urging consumers to share their own celebration dances on Instagram using #Sweepstakes and #PizzaHutHut for a chance to win NFL game tickets.
Mcgarrybowen's new campaign for Courtyard by Marriott showcases the lifestyles and dreams of millennial professionals and travelers. The push features a 60-second TV ad airing on cable entertainment and sports channels, a new website and a fresh logo that uses a "modern and sleek" typeface, Marriott's Paige Francis says.
Amazon has been ramping up its ad products and services, and more interest from advertisers is pushing up costs, such as a 128% year-over-year rise in the price of headline search ads, per Merkle. Industry executives share their thoughts on the appeal of the platform, with eMarketer's Monica Peart explaining, "Amazon almost seems like they're not advertising. To the consumer, it's, 'Oh, I searched for this, and you're trying to be helpful by showing me other options.' "
YouTube has revealed that it removed over 8 million videos from its platform in the final quarter of 2017 for not complying with community guidelines. Computers were the first to flag 6.7 million of those videos, of which 76% were eliminated before any users had warned YouTube about them.
Cox users can now easily tune in to YouTube content directly through the company's X1-based Contour platform. Subscribers can access the content through Contour's user interface and voice remote and can search the app via that remote; streamed videos will count against users' 1-terabyte data caps, the company confirmed.
SC Johnson has unveiled a new slogan, "A Family Company at Work for a Better World," which expands on the company's previous tagline, "A Family Company." Ogilvy has created three digital spots that highlight the company's commitment to the environment and family values, which are running across Twitter, Instagram, Facebook, Spotify and other sites.
Autotrader has launched a new campaign, "Test Drive," which showcases the brand's new website. The push from Zambezi is running across broadcast, cable, streaming, radio and social, and it features interactive content on digital platforms including Spotify, YouTube and Pandora.
Game monetization occurs at a much higher rate than the industry average on the newest phones from Apple, Google and Samsung, according to a study by DeltaDNA. The difference is attributed to the phones' greater capabilities and larger screens delivering a more satisfying game experience.
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