Pinterest has created an automated platform for advertisers to access its Pin Collective -- a network of creators who bring expertise to content designed specifically for the platform. Adidas Originals has used the feature to work with art director, stylist and photographer Liz Chenett, who created 12 pins celebrating the iconic Stan Smith sneaker.
Snapchat is investing in licensing agreements to provide its users with real-time sports and weather information, which enables them to provide more context with their social posts, such as virtual scoreboards. The move has also been picked up by advertisers such as Gatorade, which incorporated its branding into high-school football team scoreboards on the platform.
Altice's low-cost Economy Internet program has now been extended to hundreds of thousands of Suddenlink and Optimum customers across the US. The company is also working with libraries and community centers to provide free high-speed broadband service to the public.
The National Basketball Association's new campaign, "I'm Why," takes a personal look at the motivations and emotions of players such as LeBron James as well as fans, and pays tribute to late broadcaster Craig Sager. The push includes ads for all 30 teams, which are designed to make fans "feel entertained, inspired and connected to the NBA in a deeper way," said marketing chief Pamela El.
The California Milk Processor Board's new "Got Milk?" spot from 20-year agency partner Goodby Silverstein & Partners features a glass of milk being wooed by a host of suitors, including a sushi roll, a doughnut and a hot dog. The campaign also includes print ads and a social media push to encourage consumers to share their own perfect milk and food pairings.
Snapchat beat Instagram in terms of new US users in August, with a 52% share compared with 48%, per Jumpshot. However, Instagram now has 700 million monthly active users worldwide, while Snapchat had 173 million daily active users in Q2 and still doesn't reveal its monthly figures.
Hulu's Emmys for "The Handmaid's Tale" have put the spotlight on the streaming service and how it's growing to become a true competitor of streaming platforms such as Netflix. On Tuesday, the company rolled out a redesigned Roku channel and opened subscriptions to its live TV streaming service on the streaming device.
Nike's Nike By You studio is designed to offer customers more control over the creative process in designing sneakers as part of an overall personalized service strategy. Company CEO Mark Parker reports that this personalization strategy is necessary, stating, "The consumer appetite for newness and choice has never been higher."
A study by Narvar finds generational differences in the way consumers engage with retailers, with growing interest overall for interactions driven by voice and artificial intelligence. Millennials are more receptive to push notifications and text messages than older generations, the study finds.
Smaller advertisers will be able to find creative help for their Promoted Pin campaigns with Pinterest's new self-serve interface. It's a programmatic version of the social network's Pin Collective program but differs in that it allows brands to choose their own creators.
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