Playable mobile ads offer strong engagement and awareness opportunities, even for non-gaming brands, writes Amit Dar. Consider using the format if your brand has a playful or fun identity and if your team has strong mobile creative skills, he advises.
Nine marketing and communications groups including the American Advertising Federation and the Public Relations Society of America have issued a joint statement in support freedom of the press, following the nationwide publication of editorials by news organizations in response to President Donald Trump calling the media "the enemy of the people." The statement stood beside those editorials, stating "we join with our compatriots in the news media to proudly affirm the Fourth Estate as a vital engine of democracy."
Claims that the rollback of net neutrality regulations would lead to the destruction of the internet have proved to be baseless, Federal Communications Commission Chairman Ajit Pai said at a Senate oversight hearing. Sen. Ed Markey, D-Mass., suggested that internet service providers were simply laying low while the rollback faces litigation, while FCC Commissioner Jessica Rosenworcel agreed that ability and incentive would eventually lead to internet fast and slow lanes.
Stories about the renovated McDonald's flagship in Chicago and plans by the chain and its franchisees to invest $6 billion to upgrade restaurants around the country proved popular with SmartBrief readers this week. Tyson Foods' plan to explore plant-based and lab-grown meats and ALDI's expanded US grocery offerings also caught readers' attention.
Coca-Cola is strengthening ties with consumers by perfecting its personalization efforts and bridging the gap between the physical and digital worlds, said Chief Digital Officer David Godsman. "We're entering a new chapter as a company, a chapter of digital transformation," he said.
PepsiCo is beginning to assemble a team to staff The Hive, its new unit that will provide a space for small brands to grow. The unit will be fully staffed by early next year, said Seth Kaufman, president of PepsiCo North America Nutrition, who is overseeing the operation.
Seventy-one percent of consumers research using their mobile phones while shopping in stores, compared with 56% in 2017, and 84% who have previously engaged with personalized offers are keen to receive more, per a study by Publicis.Sapient and Salesforce. The report states that personalized experiences drive a five times higher spend per visit than those that are not customized.
Saatchi & Saatchi's latest spot for Toyota features Chuck Norris signing his name on a Tacoma before the truck takes over as the action hero protagonist. The humorous ad sees the vehicle coming to the rescue in a variety of silly scenarios -- even managing to scale a tree -- while Norris is left asking his agent, "You've replaced me with a truck?"
Wieden+Kennedy New York's new push for Delta Air Lines features adults in Seattle being surprised by multiple lookalikes of their moms with plane tickets home to visit the real thing. The campaign includes hand-written messages from mothers to their children featured across the city's billboards, bars and storefronts.
Independent creative shop Walrus' artificially intelligent mascot, Walrus, has not only proven invaluable in helping the shop create a voice skill for Sprout Foods but his charm also led to the agency securing new business with General Mills. Founders Frances and Deacon Webster discuss the quirky conversations people have with Walrus, which have ranged from cursing to marriage proposals.
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