In the latest campaign from the "Power Rangers" franchise, fans were able to use augmented reality to try on their own helmets. Consumers spent an average of 21 seconds interacting with the new campaign, with 85% of users taking a photo during the experience.
Weight Watchers' new global campaign from Translation, which was created before Anomaly took over the account, touts the brand's "WW Freestyle" approach to healthier living and weight loss. The push includes a 30-second TV spot that features real members and star ambassadors DJ Khaled, chef Eric Greenspan and filmmaker Kevin Smith on social, and the trio appeared in a special Father's Day spot on Facebook and Instagram.
The Waldorf Astoria has turned to social for its latest campaign to engage with high-income millennial women. "Live Unforgettable" includes humorous short spots that show staff happily fulfilling quirky guest requests, and features GIFs, carousel ads and partnerships with select influencers.
Mars announced at Cannes Lions that it has signed up to the UN Development Programme's "The Lion's Share" fund and will be donating a percentage of its advertising budget to animal welfare and conservation initiatives. "We urge other companies and brands to join us in The Lion's Share to help build a movement to tackle these critical issues," Mars' Andrew Clarke said.
Consultancy firms including Deloitte, Accenture and PwC have been out in force at Cannes Lions to pitch their advertising units to brands, but agency executives seemed unconcerned, Alison Weissbrot writes. Wavemaker's Amanda Richman says, "[J]ust being here doesn't make you creative," adding, "we welcome competition."
Blockchain consortium AdLedger announced its first eight board members at Cannes Lions, including executives from Omnicom Media Group, Salon, IBM, Reprise Media, CoinDesk and Meredith Corp. The group's aim is to progress the use of blockchain technology to build standards for a more transparent digital media ecosystem, which could place it in competition with the Interactive Advertising Bureau, which also created a blockchain task group.
Be sure you can display the skills you listed on your job application, and never say anything negative about a previous employer, human resources manager Steve Pritchard says. Show that you have come prepared with examples if asked about your successes and failures, and take the opportunity to comment if asked whether you have anything to add at the end of the interview, professional coach Keith Sbiral says.
McCann New York's humorous spot for the New York Lottery touts its Take 5 game with a Broadway-esque musical number that features a couple dancing through the city as they sing about beating the odds to find each other -- before realizing they're not very compatible after all. The ad is running across social, out-of-home, radio and digital.
WPP co-Chief Operating Officer Mark Read talks about the future of the holding company, why it needs a "new beating heart" and what a possible reorganization might look like. "I think we need to be much more flexible about co-locating teams and much more flexible about locating teams on clients," he says.
Direct-to-consumer brands such as Bark have cut back on Facebook ads and are seeking agency expertise to launch integrated national campaigns, writes Ilyse Liffreing. Havas Edge's Chad Crammer said, "There's a lot of online entrepreneur clients who are saying, 'OK, we've squeezed as much juice as we can out of digital. Where can we go next?' "
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