BBDO New York and Sandy Hook Promise are marking five years since the Sandy Hook school massacre with a haunting documentary-style spot that features students, teachers, first responders and parents talking about the warning signs of a shooting that's happening "tomorrow" and the actions they might have taken to prevent it. The ad is running across Sandy Hook Promise's social channels and through influencer posts -- all featuring a Facebook donation button.
Microsoft's animated holiday spot from m:united//McCann and Blk-Ops features a young woman jumping into a 3D outer space world with a host of magical characters inspired by creative available on the brand's community site, Remix 3D. "3D Holiday" touts the creative capabilities of the Surface Book and encourages "people to join us in creating a kinder, more inclusive world through the power and magic of 3D," says Microsoft's Kathleen Hall.
Bud Light is capitalizing on the viral popularity of its "Dilly Dilly" phrase with a TV spot airing across NFL and sports broadcasts to tout its "Super Bowl Tickets for Life" sweepstakes. The brand's "Banquet" ad debuted "Dilly Dilly" and has been watched 1.64 million times on YouTube, with a second digital spot focusing entirely on the catchphrase garnering 2.2 million YouTube views.
Figliulo & Partners' new cinematic-style holiday spot for Virgin Atlantic and Delta Air Lines tells the story of a black sheep brother showing up for Christmas with thoughtless gifts for his nephews and niece, a tall tale and finally an apology for ruining his brother's wedding. "It's a heartwarming reunion and features characters people could identify with, versus the very romanticized ads you get this time of the year," says Virgin Atlantic's Claire Cronin.
Subway is centralizing its entire North American creative and media business with Dentsu Aegis Network after a review, with mcgarrybowen leading creative and Carat managing media. The brand invested around $100 million in US measured media in 2017's first quarter, per Kantar Media.
Agencies are dialing back the "holiday cards" competition, which traditionally sees shops vying against each other to create the best cards for clients, as the practice is being seen as increasingly "frivolous," Barkley's Katy Hornaday said. Barkley is instead giving the money budgeted for holiday cards to its local Big Brothers Big Sisters organization, and DDB North America is divvying up its card budget to leave random gifts of $500 next to sleeping homeless people in cities including Chicago, San Francisco, New York and Toronto.
We Are Unlimited, the McDonald's-dedicated agency created by Omnicom, has recruited former iCrossing President Mark Mulhern as its CEO. Mulhern discusses the importance of an integrated approach, the agency's plans to work with more clients in 2018 and how it distinguishes itself from Omnicom.
Pereira & O'Dell's holiday campaign for Coca-Cola features a spot directed by Theodore Melfi, which tells the humorous tale of a modern Santa helping a nerdy mall elf win the heart of a girl. "A Magic Thank You" is running worldwide across social, digital and in cinemas, and it includes interactive Facebook masks that let users turn themselves into Santa or the brand's polar bears.
Hudson Rouge's holiday campaign for Lincoln features wish list "experts" -- children who list the things they'd like for the holidays, including a TV spot where a girl wishes for snow and reindeer in California. Another girl's wish list includes a pet unicorn, her sister not having to wear braces and her mom having some time to relax -- but she'll settle for a giant movie theater in her backyard to enjoy time with her family, which the brand helps her to achieve.
Agencies, led by Baldwin& and Hunter S. & Thompson, have created the Troll Tax in a bid to fight back against online trolls. Consumers can enter the URL of a negative Twitter comment on the Troll Tax site and donate to a charity in the troll's name and publicly tweet back to the troll in question to inform them that their statement spurred a charitable donation.
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