Havas has rolled out its first campaign for CKE, just two weeks after being appointed as the company's agency, which touts Carl's Jr.'s Western Bacon Cheeseburger in a 30-second spot voiced by Matthew McConaughey. The "Call of Carl's" push also includes radio ads narrated by McConaughey and is a "transformational campaign," said CMO Jeff Jenkins.
Perdue Chicken, CVS and Hampton Inn are the top three most loved brands on social, and Walt Disney World, Wegmans and Febreze are the most loved among people having conversations in the real world, per Engagement Labs. The study tracked four brand performance drivers -- brand sharing, the volume of conversations, positive sentiment and influence.
Reflecting on the growth of virtual influencer Lil Miquela, who already has 600,000 followers on Instagram, Nikki Gilliland discusses this new development in influencer marketing. The fact the influencers aren't real isn't an issue, says Gilliland, as long as the accounts are transparent and the created identity aligns with a brand's values.
Goodyear's new 60-second spot, "Make a Name," pays tribute to the career of Dale Earnhardt Jr. and his father Dale Earnhardt Sr., who lost in his life in a Daytona Speedway crash in 2001. The ad is set to a cover of Jim Croce's "I Got a Name" by the singer's son, AJ Croce, and shows how all of Earnhardt Jr.'s wins were in cars sporting Goodyear tires.
Invisible Man's new campaign for the Joyful Heart Foundation and its partnership with Viacom Velocity on the End the Backlog program highlights the issue of hundreds of thousands of untested rape kits sitting on shelves. A 60-second spot, "Shelved," shows women sitting on warehouse shelves while a single woman reports the details of her rape.
Circus Maximus' new spot for Kimpton Hotels & Restaurants shows that while the rest of the world searches for the right predictive analytics and technological solutions, the brand has stumbled across a breakthrough strategy called "H.U.M.A.N.S." The humorous spot shows employees thinking like human beings to deliver the best possible experiences for customers.
The popularity of digital streaming doesn't signal the demise of TV, it simply means that younger generations are watching in a different way, and advertisers have to adapt, writes The Trade Desk's Tim Sims. "Advertisers that take an audience-first approach and communicate with consumers across both linear and connected devices will reach and engage with their target audiences at a new scale," he writes.
An indictment by US Special Counsel Robert Mueller reveals that the Russian organization, The Internet Research Agency, started a campaign in 2014 to influence the 2016 presidential election and invested up to $1.25 million each month on social advertising -- measuring the results in a similar way to a professional ad agency. The organization created fake Twitter, Facebook and Instagram profiles that seemed like they were American and were designed to create tension around issues such as religion, Black Lives Matter and immigration.
Have a clear idea of the type of job you're searching for that is in line with your career path, writes Christine Kelly. Understand the position description thoroughly to target your application towards the job and be prepared for the interview, she writes.
The Federal Election Commission has drawn up a proposed framework that would require political digital and social ads to adopt the same sponsorship disclaimer rules as those on TV, radio and print. Political audio and video ads on social and digital would require candidates paying for the ads to say their names and include the statement, "And I approve of this message," and graphic and text ads would have to display the sponsor's name "in letters of sufficient size to be clearly readable," the proposal says.
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