Chinese social platform Douyin taps user-generated content in visual, easy-to-navigate ways and the format is proving lucrative for brands. Franklin Chu writes about how easy video-creation tools, a predefined game model, and a mix of everyday influencers and big-name celebrities have helped catapult Douyin to mainstream, Snapchat-like status in China.
Budweiser is marking 30 years since the release of Brazilian musician Hermeto Pascoal's only solo album with an interactive experience on its "Made of Music" platform. The campaign allows fans to upload photos, choose an instrument and be given a personalized image based on the artist's music that can be added to Spotify as an album cover or shared on social media.
Venables Bell & Partners' new ad for Audi takes a look into the future of autonomous vehicles, with an older man being taken home by his self-driving car sadly reminiscing about the days when he was the one behind the wheel. The spot ends with him rebelling against his AI assistant and speeding off in his R8 Spyder V10.
Facebook has reported first-quarter revenue of $12 billion, up 49% from the same period last year with ad revenue growing 50% year over year. The company has also launched its biggest-ever US branding push, which includes an apology from the platform for data breaches and promises to strengthen the data privacy and safety of its users.
David Miami's new campaign for Burger King features photos of the luxurious backyards that used to be owned by senior McDonald's executives -- all of which include a grill. The "McMansions" print ads include a sign above each grill saying "Flame grilling is hard to resist" and are running in newspapers including the Chicago Sun-Times and the New York Daily News.
Role-play with a colleague to prepare for a big negotiation, getting the uncomfortable parts out of the way before tackling it seriously, writes careers speaker and writer Lelia Gowland. Think about the worst-case situation that could happen, and focus on the most probable scenario.
Agencies need to recognize the value of zero-based budgeting and avoid seeing it simply as a way for clients to cut ad spend, writes R3 Worldwide's Greg Paull. "Agencies should view the zero-based budgeting trend as a reason to invest more in measurement and become even more effective partners for their clients," he writes.
Horizon Media has been appointed to lead TriHonda Dealer Group's media business after a review in which incumbent Spark Foundry did not participate. The brand has a $45 million yearly paid media budget, one source reports.
The Chicago Sun-Times ran a blank front page to shock readers into imagining what life would be like without the newspaper. The campaign from Ogilvy Chicago aims to boost the publisher's print and digital subscribers.
Investment in political advertising this year will rise 3.8% more than previously projected to hit $8.8 billion, per Borrell Associates. Broadcast television will take this year's biggest share of political ad spend, at almost 40% with digital taking just over 20%.
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