MediaCom, a subsidiary of WPP's GroupM, won the most new media work of any agency in the first half of this year, boosted by its $1 billion-plus global wins of PSA Peugeot-Citroen and Walgreens-Boots Alliance, COMvergence reports. Starcom came second, after winning Lowe's $300 million account.
Advertisers should look outside their brand's immediate industry to gain inspiration from other fields in to how to take the customer experience to the next level, writes Josh Kelly. "The goal is not to look at other industries solely as a way of being different -- the goal is to find ways to be better," he writes.
Hill Holliday has created HHBrandable, a consulting service to help brands navigate an increasingly complex digital world and "understand all points across the customer journey," explains Chief Strategy Officer Lesley Bielby. The unit will help clients with brand purpose, visual identity and market positioning.
Social and digital agency The 88 has been acquired by Havas for an undisclosed sum. Its 48 staff members will be merged into Havas' New York office, with founder Harry Bernstein becoming chief creative officer.
Droga5's new campaign for Chase Sapphire features James Corden getting travel tips from the brand's Reserve card members as they report back to him back from trips to see gorillas in Africa or from sandboarding in Chile. The push is running across television, social media and digital.
Venables Bell & Partners is celebrating Audi's sponsorship of the 69th Emmy Awards with a campaign that features theme songs from famous shows created using the engine noises of the automaker's vehicles alongside classical musicians. Spots feature the theme music to "Cheers," "Star Trek" and "The Mary Tyler Moore Show."
360i has been selected as the integrated media agency of record by Chili's Grill & Bar, adding broadcast, communications and buying to its existing digital media and creative duties for the brand. Chili's invested $119 million in US measured media last year, an increase from $114 million in 2015, per Kantar Media.
Six advertising groups, including the American Advertising Federation, the American Association of Advertising Agencies, the Interactive Advertising Bureau and the Association of National Advertisers are calling for Apple to reconsider its decision to introduce new default privacy settings in Safari that will automatically prohibit cookie tracking. "Apple's unilateral and heavy-handed approach is bad for consumer choice and bad for the ad-supported online content and services consumers love," the groups stated.
BBH London tapped Oscar-winning cinematographer Emmanuel "Chivo" Lubezki to direct Absolut's new spot, which takes a breakneck look at the creativity of the world from the Big Bang to "32 trillion nights later" and a group of young city dwellers on a night out. The ad is set to Boney M.'s "Sunny," with voice-over from Juliette Lewis, and the campaign is running across social media.