Droga5's new spot for The Ad Council, the American Foundation for Suicide Prevention and The Jed Foundation stars Broadway's Gideon Glick humorously interjecting himself into awkward silences between friends and lovers to highlight how easy it is to just to break the silence and check in with loved ones. Additional ads show how simple it is to "Just Ask," "Just Listen" or spot "The Signs," and further videos delve into true stories of depression and anxiety from young stars such as Tyler Posey of "Teen Wolf."
Funny or Die's edgy new digital spot for Kind Snacks features Anna Faris reading humorous real online reviews for competitor's products, such as "These taste like garbage and resentment." The brand is also sending out samples of its own protein bars and those of rivals to 10,000 consumers in the ultimate taste-test challenge.
Shelly Palmer writes about how technology is evolving at a faster rate than at any other period in history, which is fueling a "techlash" as consumers contend with how to manage swift changes in how they use and manage technology. Palmer discusses the challenges smaller companies could face as they try to adopt digital transformation strategies, writing, "Let's be careful about tales of techlash and how far we want to push the fear factor."
BMW's Mini is pitting its lead global shop Jung von Matt against Anomaly, Droga5 London and We Are Pi in a review to win the account for its new Mini Electric. The vehicle -- the brand's first fully battery-powered car -- is set for production next year.
We Are Social gave fans the opportunity to vent about SpikeTV's demise in the wake of the rebranded Paramount Network during a live event on Instagram and Facebook. Fans had the chance to send messages and destroy the brand's logo using cannons, flaming arrows and a sledgehammer on a pendulum.
There's been a drop in ad awareness for the second year in a row, YouGov BrandIndex reports. Amazon was the brand with the highest brand perception, followed by Netflix, Amazon Prime, YouTube and Google.
Roku has launched Ad Insights to give marketers more tools to measure audiences, including reach analysis for cross-platform video on both traditional TV and over-the-top streaming. The data insights will include reach filtered by demographics, cord-cutting data and tune-in data.
The 4A's has teamed with the Upright Citizens Brigade, whose original members include Amy Poehler, Horatio Sanz and Matt Walsh, to offer its members workshops run by the UCB. Topics range from improv to storytelling, with 4A's Margie Parker-Lamparillo explaining, "We are keenly aware of increased pressure on agencies to get to ideas efficiently, to get to better ideas in a compressed time period."
GS&P has developed an online "invite generator" for Super Bowl fans hosting parties during the event, which creates personalized invites filled with customized ad cliches like babies, celebrities and puppies. "People love watching the ads, so this year we wanted to give people the opportunity to create personalized ads for their Super Bowl parties," said Frito-Lay North America's Pat O'Toole.
DDB has created a 60-second Super Bowl ad for Skittles that will only be shown to one super fan called Marcos Menendez who will then livestream his reaction to the spot via the brand's Facebook account. The brand is running teaser spots ahead of the event and will reveal the celebrity who stars in the ad.