The agency model needs an overhaul to successfully navigate advertising's changing landscape, writes engageSimply's Judy Shapiro. "It's time to rebuild the agency model from the ground up with an emphasis on agility, measurability and efficiency," she explains, saying agencies need to step up their involvement in tech.
McCann New York and MullenLowe Mediahub have been selected as Ulta Beauty's creative and media agencies of record. The brand invested about $50 million in paid media last year, Kantar Media reports.
On Black Friday alone US consumers will spend more than 6 million hours shopping with the five leading mobile-first shopping apps, according to App Annie estimates. The entire week is shaping up as a record period for shopping time spent on mobile with a 45% gain from two years ago.
VaynerMedia's three-minute spot for Budweiser bids an emotional farewell to brand ambassador and NASCAR driver Dale Earnhardt Jr., who is retiring at the end of this season and who first partnered with the brand in 1999. The video pays tribute to the best moments in his career as Lord Huron's "The Night We Met" plays in the background, and a 30-second version will debut Sunday during the televised broadcast of Earnhardt's final race.
Lowe's has created a 17-minute video that features two do-it-yourself YouTubers, an electrician and a contractor trying to find their way out of an escape room designed to be a challenge to the most experienced builders. The video features myriad products from the brand and reminds viewers of its Black Friday sale.
People aged 65 and over pay the most attention when watching television, including the ads, while those 18 or under have the worst attention spans, according to TVision Insights. The research also found that lower-income households have higher attention scores than the highest income homes.
Mattel has unveiled a hijab-wearing Barbie doll, for which American Olympic fencer Ibtihaj Muhammad was the model and inspiration. Muhammad described having a Barbie based on a strong female Muslim as "revolutionary," and the doll is part of Mattel's new "Shero" line, which features other dolls modeled after inspirational women, such as dancer Misty Copeland.
Wieden+Kennedy New York's new humorous campaign for Delta features 10-second spots on Snapchat and digital, which tout the fact that travelers with the airline can now send texts from the air. The ads feature upside-down people descending from above to relay their comically ill-advised and ill-timed messages.
An anonymous female creative describes how a toxic, sexist working environment drove her out of her job and advertising for good and why it's imperative that the industry seizes this moment to eliminate sexual harassment. "[I]t is critical that we, all of us, open the windows, because the time is right to let this vile stench out once and for all," she writes.
FreshDigitalGroup CEO Doug Robinson talks in this video about how brands can leverage the growing popularity of voice technology to provide better consumer experiences, such as Jeep developing ways to unlock car doors using Alexa. "[I]f you are not thinking about voice, then you are not thinking about your customer," which means that competitors have a "good chance of taking you out," he warns.