Snapchat has confirmed that it will be trialing six-second unskippable ad units called Commercials that will feature in certain Snapchat Shows. "[T]his would be a new experience on Snapchat, and the key to whether people will be turned off will be whether the content and the ads themselves are good enough to hold their attention," writes Lucia Moses.
Facebook has chosen Kevin Martin as its new US public policy chief in an interim capacity as Erin Egan shifts focus to privacy issues. Martin has worked at Facebook since 2015 and previously was the Republican chairman of the Federal Communications Commission.
The "Harry Potter" franchise is now available to fans in an engaging mobile game for Android and iOS. "Harry Potter: Hogwarts Mystery" invites users to create an in-game counterpart and delve into the reasons Hogwarts expelled their brother.
Leah Pope examines how to take a smarter approach to bringing programmatic in-house, including ensuring that all tech platforms speak to each other and bringing together real-time insights in one place that can be used to inform strategy immediately. She looks at how industries are developing programmatic expertise to drive business goals, such as the automotive sector's use of the technology to create localized campaigns and tie marketing spend back to dealership-level targets, such as sales and test drives.
A video posted to Facebook of a man in Walmart using the staff's intercom system when he gets tired of waiting for help has attracted over 3 million views. "Customer needs assistance in sporting goods please -- I'm the customer," Forrest Hunter says in the video.
Snapchat is among the leaders adopting augmented reality, and that initiative now includes marketing. Among other options, advertisers can take advantage of the Shoppable AR platform, allowing them to use the AR technology to promote their products within the Snapchat app.
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