Dunkin' Donuts' social Halloween push includes an Instagram costume competition, with the winner being displayed on the brand's Times Square Billboard in New York City. The campaign also includes an interactive game on Snapchat and branded Halloween-themed emojis.
Sixty-eight percent of marketers are getting out way ahead of their customers in holiday marketing with campaigns starting earlier than consumers like to see, a survey of smartphone owners and marketers has found. The YouAppi study also found marketers failing to respond to consumer desires, with only 20% offering rewarded videos for holiday perks, while a majority of consumers say they are receptive to such appeals.
Users of Amazon's Alexa can now use its list feature to create their own lists under any category. The new capability expands one of the devices most-used features, making it possible to create more specific lists, such as shopping at different stores or for different events, or entirely different purposes, such as household tasks.
Kia partnered with agency David&Goliath to create a musical video spot using the company's 2018 Rio subcompact sedan and hatchback as the instrument. The ad, "Small Can Do Big," premiered on TNT during the opening game of the NBA season, with an additional announcement that the automaker will continue its sponsorship of the NBA.
Nike released a 60-second video spot voiced by British actor Idris Elba to celebrate professional basketball player LeBron James' fifteenth season in the NBA. The ad shows clips of James during past games and is running on Twitter and other social media platforms.
ShareIQ's Johannes Scharlach explains why Pinterest is essential to retail advertisers, enabling them to capture consumers at exactly the right browsing moment by targeting them when they've pinned branded content. Optimize images with descriptions that include hashtags, website links and category keywords, he advises.
WhatsApp unveiled a location-sharing feature in its mobile app, with the option for users to set a time limit on location sharing. The Live Location sharing feature will be available on iOS and Android within the "coming weeks," according to WhatsApp's announcement.
SmartBrief has released a report on data-driven marketing that highlights the reliability of first-party data compared to data provided by external sources and offers advice on how to gauge data quality. The report recommends that marketers question how their data is collected, identify the data owner and measure whether data is contributing to desired business results.
BlogLovin' created an Instagram poll to ask influencers on the platform if they've tried the new feature, and 66% responded that they had and 87% said they'd use polling in the future. HYPR's Gil Eyal says brands have been slow to try the tool but that it "offers brands and influencers a new form of social engagement" by making consumers feel as though they have a more active role in shaping brand decision-making.
Activate's Michael J. Wolf spoke at a recent event about the competition among Facebook, Apple, Amazon and Alphabet for the global $1.7 trillion that will constitute the digital and media market by 2021. He highlighted that the most lucrative slice of the market will be digital assistants and voice, also emphasizing the growing opportunities presented by podcasts, plus augmented and virtual reality.
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