Facebook is trialing an "Order Food" button in its app; the button enables consumers to order and pay for food deliveries without leaving the app in partnership with Delivery.com and Slice. The new feature lists participating restaurants with ratings, photos, price ranges and cuisine categories.
Little Things has removed mobile interstitials, autoplay and outstream video ads, replacing them with click-to-play, in an effort to improve user experience and boost engagement. Others in the industry think this will be a trend, with Moat's Jonah Goodhart saying, "I think we will see a shift away from volume to determining meaningful engagement. Marketers want ads that are fit for a purpose."
Instagram ads score four times the engagement of Facebook ads, according to research by Socialbakers, and celebrities see 3.8 times more engagement on videos and photos on Instagram. However, with its much smaller audience, Instagram generates billions fewer engagements overall.
Using a first-ever wireless software update, Ford is adding Android Auto and Apple CarPlay to 2016 vehicles equipped with the company's Sync 3 system. Ford's move follows a similar initiative by Tesla, although the changes come with caution amid security concerns.
BBDO's new campaign for GE Appliances includes three TV ads and a new tagline, "good things, for life," which highlight how the brand's connected products provide easy solutions to real-life problems. One spot shows a busy mom activating an oven using her voice via Amazon's Alexa.
Twitter users were quick to comment on a photo of President Donald Trump placing his hands on a glowing orb with Egyptian President Abdel-Fattah el-Sissi and Saudi King Salman. Amusing comments include references to "Lord of the Rings" and "Twin Peaks"; the globe is actually a symbol of peace at the Global Center for Combating Extremist Ideology, The Washington Post reports.
The recent global ransomware attack dubbed WannaCry may be followed by something even worse, named EternalRocks by researchers. The malware taps seven US National Security Agency tools to spread and steal data.
According to DigiTimes, Apple is confident enough in its upcoming 10.5-inch iPad Pro to order accelerated production in anticipation of selling as many as 6 million units this year. In addition, upgrades are reportedly coming to the 12.9-inch iPad Pro.
Instagram is giving brands triple the amount of engagement of Facebook, and celebrities are getting 3.6 times more engagement, per SocialBakers. The research analyzed hundreds of millions of posts to both platforms.
Rep. Marsha Blackburn, R-Tenn., has put forward a bill called Balancing the Rights of Web Surfers Equally and Responsibly Act of 2017, which would require digital publishers, social platforms and internet service providers to get opt-in consent before using or disseminating consumers' sensitive information. That information would include browsing, app-usage and location data.
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