NBC News' first daily show on Snapchat Discover has attracted an audience of more than 29 million unique viewers in its first month, NBCU reports. Sixty percent of those viewers are younger than 25 years old, and more than 40% of viewers are tuning in for at least three shows each week.
Facebook has updated its algorithm to penalize News Feed stories that feature videos with static images and fake play buttons. "Spammers often use fake play buttons to trick people into clicking links to low quality websites," a Facebook Newsroom post states.
The US Supreme Court will soon decide whether "Google" should go the way of aspirin, hoover and videotape, losing its trademark status because it's now a generic term. "There is no single word other than google that conveys the action of searching the internet using any search engine," says a petition filed with the justices that stems from a 2012 lawsuit by website developer Chris Gillespie.
Playtex has debuted a social campaign from Frank About Women to tout its Love My Curves collection titled #PlaytexPositivity. The campaign features body-positive social influencers and encourages women to compliment each other on a more regular basis.
Apple, Facebook and Snap are among the big players aggressively advancing augmented-reality technology. Major marketers such as IKEA and the PGA Tour are beginning to take advantage in a variety of innovative ways, helping assist mainstream integration, write Christopher Heine and Matt Kapko.
Google has revamped mobile search to include silent six-second previews for results that include video. The company is also testing ways to help publishers boost paid subscriptions, such as by using Google's mobile payment tools and data to target likely subscribers.
Complex Networks and Fuse Media have announced a deal to sell cross-platform advertising packages designed to target millennial viewers. Ads will appear in Complex's 90-minute blocks of programming created for Fuse's cable network, as well as in original Fuse short content that will be created for Complex's digital platforms.
Video has become increasingly important for Twitter, Facebook and Snapchat, per an eMarketer report titled "Video Advertising in Social Media 2017: Showtime for Facebook, Snapchat and Twitter." This article states that consumers don't naturally turn to Facebook to watch video, which is why the platform must focus on excellent programming; the article adds that Twitter's hopes are riding on live streaming and live events.
Facebook's newly launched Watch tab stands to benefit from the consumer trend to like serialized TV-like content in a digital environment, writes Sahil Patel.
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