Seventy-one percent of consumers research using their mobile phones while shopping in stores, compared with 56% in 2017, and 84% who have previously engaged with personalized offers are keen to receive more, per a study by Publicis.Sapient and Salesforce. The report states that personalized experiences drive a five times higher spend per visit than those that are not customized.
The latest campaign from Gap has been largely met with positive reviews, as the fashion retailer follows other brands using diversity and inclusivity in their ads. Deaf transgender model Chella Man and a host of young artists are featured in the photos to promote Gap's "Soft Wear Denim" line.
The popularity of Instagram Stories is driving up ad prices, leading smaller brands back to Stories on Facebook, writes Seb Joseph. Catherine Chappell of iProspect says her company has seen brands "start to test Facebook Stories from an organic point of view, but the paid aspect is still in beta at the moment so not available to all advertisers."
Over 71,000 Twitter users have blocked accounts related to about 500 brands -- including Pepsi, Nike and Uber -- as part of a grassroots campaign to get Twitter to permanently ban InfoWars' Alex Jones. The mass blocking is being led by #GrabYourWallet's Shannon Coulter, who said that Twitter's seven-day suspension of Jones' account was a "positive first move" but that the boycott would continue until the platform shows "Alex Jones the door."
Disney has turned to social media and video platforms to promote its Broadway musical productions, starting with "The Lion King" and a virtual reality, 360-degree video of the opening number. "[W]e as marketers are having to come up with interesting and innovative ways to fill those new spaces that are being developed at any given time," said Andrew Flatt, senior vice president of Disney Theatrical.
Facebook has stopped returning results for opioid-related searches in an effort to crack down on dealers on the platform. When users type in drug-related searches, the platform automatically displays a "Can we help?" box, which signposts people to addiction resources on the site of The Substance Abuse and Mental Health Services Administration.
Mobile operators and others will be able to track user behavior, attitudes and engagement with mobile publishers' platforms and their competitors with new features in Nielsen's Gracenote analytics product. The improved Mobile Video Analytics Solution focuses on three areas, gauging subscriber experience and satisfaction with video resolution, start-up times and buffering.
Google is working to bring Android up to speed with iOS features for users with impaired hearing. The plan includes a new open specification that will allow Android to support hearing aids made by all manufacturers.
Facebook is partnering with Pathstream to train 1 million small business owners in the US on how to use its Ad Manager platform and get the most from marketing on its platform and on Instagram. Additionally, Facebook is working with 20 community colleges to introduce custom digital marketing courses with Pathstream.
With the addition of Rocket Fuel's demand-side programmatic ad platform, Sizmek CEO Mark Grether says the company is now "a truly transparent, powerful, open and independent alternative" to Google's walled gardens. Through the unified platform, advertisers can now access an artificial-intelligence-powered DSP, as well as Sizmek's data management platform and dedicated ad server.
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