Podcast advertising revenue has spiked 85% since 2016 and is expected to surpass $220 million this year, the Interactive Advertising Bureau and PwC US report. Their study reveals what type of advertising resonates most with listeners, and PwC US' David Silverman says, "So far, a connection with the host is the best deal for branded marketing."
Users of Bing Ads can now access six new competitive metrics to gauge impression share. They include impression share (IS) lost to rank and IS lost to ad relevance, and Microsoft says more in addition to the six are planned.
Users of Amazon's Echo and Echo Dot will be able to access the speaker of one of the devices from another with a new feature, effectively turning them into intercom systems. The feature can also be accessed in or away from the home using the Alexa smartphone app.
WhatsApp has achieved the status of a top news source in a number of countries, notably Malaysia, Brazil and Chile, according to the Digital News Report. However, Facebook remains the leading social media and messaging news source in most countries, including the US and many in Europe.
Visa is offering a $50,000 reward to developers for the launch of its Everywhere Initiative in the Middle East and Africa. The goal of the program globally is to encourage creation of the "next big thing" in payments.
Commercial Alert, Public Citizen, the Center for Digital Democracy and Campaign for a Commercial-Free Childhood are urging the Federal Trade Commission to do something about celebrities who are still not adequately disclosing paid endorsements on Instagram. Public Citizen reviewed the Instagram posts of 46 celebrities who received letters from the FTC warning them about disclosure and found that just one was consistently following the rules.
Snapchat's pitch to advertisers at Cannes focused more on unleashing creativity on the platform than it did on user numbers, with Head of Creative Strategy Will Scougal touting the platform's original programming partnerships with TV networks and publishers. The company's new self-serve ad model was seen as a boon by some, with Adidas' Simon Peel saying, "We'll be investing a lot more with them, particularly as they roll out easier ways of buying advertising."
Facebook, Microsoft, Twitter and YouTube have teamed up to create a worldwide working group focused on eliminating extremist content from their platforms. The four companies will collaborate on a shared database that tracks digital fingerprints associated with extremist videos and images; they will also share best practices on using machine learning to combat extremist content.
Forty-four percent of marketers say making creative that's compelling is a mobile video challenge, and 35% say finding effective delivery properties is difficult, per YouAppi. Twenty-eight percent of respondents cited a lack of budget as a concern.
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