A new report from MarinSoftware highlights this year's top 10 digital trends, including Cisco's estimation that 80% of web traffic will be video by 2019 and the report's author, Brian Finnerty, recommending that marketers make the most of this popularity by focusing on YouTube and Facebook. The report also states that Messenger ads are one of the most exciting new opportunities for marketers, along with voice and visual search.
Snapchat's debated redesign drawing a sharper line between communication and broadcasting is something users need to get used to, said Snap CEO Evan Spiegel. "It'll take time for people to adjust, but for me using it for a couple months I feel way more attached to the service," Spiegel said at a Goldman Sachs conference.
Website 9to5Mac is reporting that beginning in April, all apps designed for Apple's iOS will be required to accommodate the iPhone X's Super Retina Display and its notch. In addition, developers will need to use the iOS 11 software development kit, the site reports.
Twitter is making live, local news available to its users through partnerships with local stations. The social platform is showing breaking news in a livestreaming window next to its timeline; the initiative was used Wednesday to stream footage after the school shooting at Florida's Marjory Stoneman Douglas High School.
As 70% of brands plan influencer campaigns this year, marketers need to remember proper disclosure, Lauryn Chamberlain writes. Transparency about sponsored posts is key, but if there's a natural link between the influencer and the product, disclosing the paid promotion shouldn't be a problem, says David Ciancio of Yext.
Air New Zealand is urging Facebook and Twitter users to share ideas for dream vacations to that country using only emojis. Those who take part in #EmojiJourney will receive a link to an interactive, personalized map of New Zealand, which uses emojis to spotlight places of interest.
Facebook is issuing its users worldwide a bold but simple directive in a bid to do better: "Please agree or disagree with the following statement: Facebook is good for the world."
Amazon, Twitter and YouTube are considering putting in bids for "Thursday Night Football" streaming rights, sources say. Bids could be as high as hundreds of millions of dollars, the sources say.
Seventy-four percent of mentions about Vans across Instagram, Twitter and Facebook come from the US, per Brandwatch, so the brand is focusing on WeChat to strengthen its social voice in China -- where those platforms are banned -- and throughout the rest of Asia. Vans runs paid Moments campaigns on the messaging app and has experimented with QR codes to drive engagement.
The new style platform Trendage taps artificial intelligence, visual search and trendsetters to create millions of style recommendations for fashion retailers. The platform takes into account a shopper's age and region, along with other behaviors, to recommends items that go well together.
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