Driven in part by social media, digital will account for 35.3% of all local ad spend in 2018 as overall spending rises 5.2%, according to a projection by BIA/Kelsey. Much of the gain can be traced to upcoming elections and a sharply divisive political climate.
With the launch of Lens Studio, Snapchat is allowing a broader team of designers and creators to build augmented reality lenses, Lauren Johnson writes. Orli LeWinter, senior vice president of strategy and social marketing at 360i, believes this "will remove some of the barrier to entry for brands to participate in lenses and other immersive experiences."
Almost 63% of online sports video views in the third quarter were on mobile devices, an Ooyala study has found. Further, 60% of all online video consumption is expected to happen through mobile devices next year.
Candy Crush Saga fans can get a game-based augmented reality experience using a new Facebook camera effect. The feature, created in partnership with social game developer King, challenges players to catch candies in their mouths as they're tossed from the mobile screen.
MParticle now allows client-side data collection on connected TV devices thanks to the introduction of a new Xbox software development kit. The support applies to devices besides the Xbox, including Roku and Apple TV, and to mobile devices through Android, iOS and Google's AMP.
Cryptocurrencies may be crippled by the Federal Communications Commission's vote to roll back net neutrality regulations. That's just one of many possible effects of the move, which has drawn a broad spectrum of often sharp opposition.
This year, US digital advertising got off to its strongest start ever, rising 23% to $19.6 billion in the first quarter, per the Interactive Advertising Bureau, while Google and Facebook will take home 63% of this year's total ad investment, per eMarketer. 2017 has been dominated by concerns around brand safety, fraud and ad blocking, with action taken by platforms, advertisers and industry groups to make digital advertising safer, more transparent and better for consumers.
Facebook has revealed 2017's key stats for Messenger, including that the app has hosted 17 billion real-time video chats so far, twice as many as in 2016. Over 500 billion emojis have been shared globally, and the three most active days for Messenger chats were New Year's Day, Mother's Day and Valentine's Day.
Minnesota's Mall of America launched a chatbot this week designed to help users plan their holiday shopping before heading to the mall. The bot is available via Amazon's Alexa voice assistant, as well as on the mall's app, website and Facebook page.