Signal is just one of the US attribution companies looking to the Asia-Pacific region to expand. Unlike the situation in the US, where third-party data sources are abundant, across Asia they're relatively scarce.
Facebook has added a promote button that lets advertisers easily repost sponsored or influencer content as ads. Content can be targeted the same way as other ads, including using Custom Audiences, and influencers and publishers can specify which brands are allowed to promote content.
Hispanic millennials are a driving force in the economy, according to a report from Viant Technology. Millennials make up more than 40% of the Hispanic population, the report says, and their Twitter and Instagram usage outpaces that of non-Hispanic millennials.
Chinese smartphone maker Voto Mobiles is taking its first step overseas, entering the Indian market for phones under the 10,000-rupee mark. Further expansion is planned in neighboring countries later this year.
A lack of commitment by governments is causing Latin America to lose ground in technology by comparison with other regions, according to Alicia Barcena, executive secretary of the United Nations' Economic Commission for Latin America and the Caribbean. In an interview, Barcena said she believes countries like Uruguay, Mexico and Chile are setting positive examples for their current technology investments and initiatives.
Facebook is giving its mobile users a quick way to check up on world events with a dedicated Trending News section. It comes with its own link as part of a Trending Topics redesign.
Beginning in October, Google will start transitioning all app install campaigns to the universal app campaigns (UAC) platform. AdWords install campaigns will switch to UAC in mid-October, and all existing Search, Display and YouTube app promo campaigns will switch in mid-November.