Peak Labs has been using app-install ads within Snapchat Stories to promote its virtual coloring book and Brain Training apps, achieving 1.7 million downloads within two months, Snap reports. Peak Labs' Tom Williams says that the Snapchat advertising buy had a 50% less cost-per-install price than rival platforms.
Intel says its chips will soon achieve a leap forward in speed with a design conceived from the start for the neural processing behind artificial intelligence. Intel chief Brian Krzanich says the goal is to achieve processing that's 100 times faster than the most capable AI systems now available.
Brevity and a consistent presentation across many platforms are the prime elements of publishers' "pivot to video," according to panelists at MediaPost's Publishing Insider Summit. Short form is particularly important, panelists noted, because mobile devices are the most common viewing platform while consumers have little appetite for lengthy branded content.
Smartphone fans now have the option of two screens rather than one in a foldable phone from Chinese manufacturer ZTE. The premium Axon M phone has two 5.2-inch screens that offer three display options, including the possibility of combining the screens into one for a tabletlike display.
Reflecting on the growing use of quizzes in social media marketing, Nikki Gilliland covers a number of examples along with the benefits for brands. For example, Disney uses its quizzes to entertain and engage, while Topshop has turned its quiz engine into a shopping tool offering personalized style tips and product recommendations.
People have taken to social media to share stories of sexual harassment and assault in the wake of allegations against producer Harvey Weinstein, with the hashtag #MeToo mentioned more than 505,000 times in 24 hours. Ninety-seven percent of that messaging came from Twitter, and 30% was posted by people in the US, according to Meltwater.
Cookies are largely a thing of the past with Apple's latest iOS update, presenting a challenge for the 91% of marketers that rely on them, writes Signal chief Mike Sands. That challenge can be met, he writes, and even produce better results if marketers are prepared to explore more durable alternatives based on such things as email addresses and loyalty IDs.
Mobile gaming has a market penetration of 55%, leaving plenty of opportunities for developers. The trick is getting noticed in an ocean of offerings, and for that Tapinator CEO Ilya Nikolayev recommends three strategies, beginning with an initial focus on building a sound install base.
Twitter's initial efforts to rein in forms of offensive speech were not enforced strongly enough, critics say, and now the company plans to refresh its approach. Policies to be announced in weeks to come will not include outright bans of certain groups but will invite reports from offended users and expand the definition of objectionable practices such as unwanted sexual advances.