The Media Rating Council has launched a research request for proposals to help it achieve the goal of 100% viewability for digital video ads and explore the possibilities of duration-weighted audience metrics. The Interactive Advertising Bureau has previously called for media buyers and sellers to "refrain" from employing duration weighting until an industry standard has been agreed on.
Amazon appears to finally be following in the footsteps of major tech rivals and making a substantial effort to reach out to creative agencies. Karmarama Managing Partner Lawrence Weber traces the new openness to the introduction of Alexa, which can benefit from new skills introduced by a variety of creative sources.
Developers can get a hand with their work on voice assistant skills from IBM's Watson. Watson Assistant is an upgraded version of the previous Conversation service that leverages natural language understanding to support newer conversational flow.
Microsoft and BlackBerry are partnering to provide a securer and simpler way for businesses to take advantage of native Office 365 mobile apps. The aim is to provide greater consistency and assurance using various Office 365 files on both Android and iOS devices.
Amazon has added fingerprint identification as an additional security measure to its Key app for home entry. The feature works as another safeguard if the user's phone is lost or stolen.
A Twitter video of a dog called Moose happily napping until his own snoring shocks him out of sleep has attracted over 4.5 million views. The pup is a certified emotional support dog.
US women are growing in spending power and time spent consuming media, according to Nielsen's Q2 2017 Total Audience Report. The report found multicultural women are more conscious consumers, with 62% of Hispanic women saying they buy based on quality of products and not on price.
After trying to land a spot at SXSW while singing in English for nearly a decade, Miami musician Mario Giancarlo's new band, in which he sings in Spanish, got in on its first try. Giancarlo says it could have been a diversity pick, but he also says he believes Hispanic artists could be more prominent throughout the US, perhaps by embracing their roots a bit more.
Jim Kalmenson, owner of several radio stations, was awarded a 2018 Medallas de Cortez Award as Hispanic Broadcaster of the Year at the 2018 Hispanic Radio Conference. Kalmenson took the opportunity to point out the short shrift Hispanic audiences receive, asserting "We are grossly underrepresented … our research suggests that Spanish radio ratings underestimate true listening levels by 25%-35%."
Technology company Progress aims to raise the conversational game of chatbots with its CognitiveFlow, a tool that uses goals, examples and data from back-end company systems to train chatbots in a way similar to the training provided for customer service personnel.