Marketing
Top stories summarized by our editors
10/18/2017

Farmers Insurance is using the Netflix hit "Stranger Things" as a basis for its new 360 digital campaign. The advertisement allows users to explore unusual insurance claims as part of its "Stranger Claims" campaign, led by brand spokesman character Professor Nathaniel Burke.

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Marketing Dive
10/18/2017

Tylenol teamed with shopper agency Upshot to target mobile users who might be in need of the brand's Rapid Release Gelcaps pain relief. The brand used Aki Technologies to target consumers based on factors such as physical activity or whether they were working late, and then directed them to nearby Walgreens locations using Waze.

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AdExchanger
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Walgreens, Aki Technologies
10/18/2017

Disney-ABC Television Group gave brands the chance to star in "Jimmy Kimmel Live" during his week of live Brooklyn shows, and an integration with Google Home Mini features Kimmel and his family avoiding an argument over dinner by doing some fact checking using the device. Bank of America was also featured in one of the shows, and Disney-ABC's Debra O'Connell said that every show's integration is "very customized to each brand."

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Adweek
10/18/2017

Building a website from scratch can take as little as a day if you have the right tools, Jake Rocheleau writes. He highlights 15 free tools to help with your next development project.

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1st Web Designer
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Jake Rocheleau
10/18/2017

Not everyone is fortunate enough to be led competently, but the ideal response to such a situation is not criticism but "trying to help them overcome their faults and limitations," Steve Keating writes. Doing so means you won't always get the credit you deserve, but "are you leading to lead or are you leading for some type of personal glory?" he writes.

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LeadToday blog
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Steve Keating
10/18/2017

Shadi Halliwell, chief marketing office for Three UK, discussed what it takes to gain success in marketing during a conference in Australia. Halliwell outlines six key factors to success, including having a great boss, being brave and developing marketing insight.

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CMO
10/18/2017

Red Bull has finalized a new sponsorship deal with esports team Tempo Storm, which competes in games such as "Hearthstone," "League of Legends," "Overwatch" and "Super Smash Bros. Melee." "Red Bull has been doing amazing stuff in the space with event production, content creation and athlete performance," said Andrey "Reynad" Yanyuk, CEO of Tempo Storm.

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VentureBeat
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Red Bull, League of Legends
10/18/2017

Marketers should create Facebook Live videos to engage with their prospects, ensuring that livestreams are well planned and include calls to action. Promote live video by scheduling Facebook events, use it to demonstrate products, and allow prospects to interact during the livestream.

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Business News Daily
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Facebook
10/18/2017

Fifty-eight percent of business-to-business buyers say that purchasing cycles have become longer this year compared with 2016, with 52% reporting that the number of people involved in decision-making has increased, per Demand Gen Report. Seventy-eight percent of respondents said that more time is spent researching, and 77% are conducting a more thorough analysis of return on investment of purchases.

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Business 2 Community
10/18/2017

Attract new buyers through e-commerce efforts by using paid search, such as Google Shopping ads, and by creating a content section on your site that provides useful information and resources to prospects. Make ordering as simple as possible and provide fast, reliable shipping.

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Practical eCommerce
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paid search, Google