Twitter has announced that user behavior, not simply tweet content, will now be a factor in the way conversations are modified. Content from users could be demoted by the platform's algorithm if the users have been blocked frequently, if they have multiple accounts using the same IP address or if they regularly tweet to a large number of accounts that they don't follow.
Arizona Beverage Co. is opening a pop-up shop in New York's SoHo district to celebrate the firm's 25th year in business. The GB99 store will sell branded products including hoodies, bags, jackets and other merchandise through Monday.
TV networks are tapping into the feel-good nostalgia of bygone days by resurrecting favorite programs like "Roseanne," "Will & Grace" and "Trading Spaces." ABC's "Roseanne" promotion features new footage interspersed with popular '80s and '90s moments from the show, which ABC Marketing's Rebecca Daugherty likens to "comfort food."
Conagra's plan to remain a warehouse-delivered snack supplier ranked highest among SmartBrief's food and beverage readers this week. Also in the top five were stories from Nestle, Kroger, SUPERVALU and Albertsons.
Stoli Vodka is encouraging fans to embrace their true passions without inhibition in a new creative and social campaign. The firm enlisted Oscar-nominated cinematographer Rachel Morrison and Academy Award-winning composer Hans Zimmer to create intense branded videos, and the campaign also includes print ads that use a proprietary font.
Protein is making its way into more beverages as consumers increasingly seek functional attributes in their drinks. Beverage firms have found fresh ways to bring protein into products like water and sports drinks while still maintaining optimal flavor, shelf life and hydration, writes Donna Berry.
Marketers must focus on quality, format and channels when it comes to delivering content to the right audience, rather than fall prey to the common misconception that volume matters most, Bill Carmody writes. Listen to customers and deliver exceptional experiences to amass advocates who will create content on your behalf, he suggests.
Don't try to woo millennial business-to-business buyers with cold pitches over email or by telephone, but instead focus on personalizing content based on their work and personal interests. Build trust with millennial prospects by sharing positive customer reviews and show them how your brand shares their individual values.
To win the future, marketers need to move beyond interruptive messaging to connect with audiences in a way that’s authentic, emotional and relevant. A new study by Fullscreen looks at how content consumption affects audiences on a physiological and behavioral level.
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