Accreditation is useful for public relations professionals, but the support received and skills learned during the process are just as valuable, writes Sheila Corson, APR. Feedback from the panel helped her realize her strengths in the field, she writes.
Smartphone repair firm iSmash will launch three new locations inside Maplin stores in the UK, says Julian Shovlin, founder and managing director of iSmash. The company also plans to open seven standalone stores before the end of 2017.
Liquipel has debuted an invisible liquid screen protector at US Walmart stores. The screen protector, which bonds with the smartphone's glass, is backed by a product guarantee that will pay up to $100 if a customer's screen breaks.
Retailers must be aware that consumers are using their smartphones to research products before buying, write Arun Tom, Leslie Ament and Ram Sangadi. This holiday season, three out of five smartphone users will buy products using their mobile devices, according to Deloitte's 2017 Holiday Survey: Retail in Transition.
Social network Lego Life has reached 3 million downloads and has added 700,000 users during the past month, but rapid growth has presented a challenge. Internal processes were not agile and rollout of features took too long until developers and creative teams worked more closely together, Senior Global Director Robert Lowe says.
From supply chain to customer interactions, Heineken is blazing a new marketing path with its superior data, artificial intelligence and IoT capabilities. The brand has not only piloted a program for collecting in-store behavior data in real time and developed a realistic chatbot to talk with football fans, it has engineered an IoT-enabled bottle that drives interaction in the moment.
As a freelance designer it's important to build a name for yourself in order to stand out from the crowd and generate business. Social media expert and content marketer Natalie Steers' advice for succeeding as a freelancer includes blogging to maximize your online presence, networking online and in person, using online marketing tools and seeking client referrals.
Procter & Gamble's chief brand officer says marketers should "raise the bar on creativity, on transparency, on innovation, in order to drive growth." Marc Pritchard was critical of the digital media supply chain in a January speech.