Marketing
Top stories summarized by our editors
11/22/2017

Python is the the language of choice for many developers but JavaScript is still popular among developers not familiar with machine learning. Abut 50% of 2,022 developers surveyed by Developer Economics said they use Python.

Full Story:
The Register (U.K.)
11/22/2017

Accreditation is useful for public relations professionals, but the support received and skills learned during the process are just as valuable, writes Sheila Corson, APR. Feedback from the panel helped her realize her strengths in the field, she writes.

Full Story:
PRSAY
11/22/2017

Smartphone repair firm iSmash will launch three new locations inside Maplin stores in the UK, says Julian Shovlin, founder and managing director of iSmash. The company also plans to open seven standalone stores before the end of 2017.

11/22/2017

Liquipel has debuted an invisible liquid screen protector at US Walmart stores. The screen protector, which bonds with the smartphone's glass, is backed by a product guarantee that will pay up to $100 if a customer's screen breaks.

Full Story:
PR Newswire
More Summaries:
Walmart
11/22/2017

Retailers must be aware that consumers are using their smartphones to research products before buying, write Arun Tom, Leslie Ament and Ram Sangadi. This holiday season, three out of five smartphone users will buy products using their mobile devices, according to Deloitte's 2017 Holiday Survey: Retail in Transition.

Full Story:
DestinationCRM
More Summaries:
Smartphones, Deloitte, mobile devices
11/21/2017

Social network Lego Life has reached 3 million downloads and has added 700,000 users during the past month, but rapid growth has presented a challenge. Internal processes were not agile and rollout of features took too long until developers and creative teams worked more closely together, Senior Global Director Robert Lowe says.

11/21/2017

From supply chain to customer interactions, Heineken is blazing a new marketing path with its superior data, artificial intelligence and IoT capabilities. The brand has not only piloted a program for collecting in-store behavior data in real time and developed a realistic chatbot to talk with football fans, it has engineered an IoT-enabled bottle that drives interaction in the moment.

Full Story:
Forbes
11/21/2017

Heineken uses data to adjust production and to guide planning. The beer brand has also leveraged the internet of things with an LED-lighted beer bottle called Ignite that reacts to music.

Full Story:
Forbes
More Summaries:
Heineken, AI
11/21/2017

As a freelance designer it's important to build a name for yourself in order to stand out from the crowd and generate business. Social media expert and content marketer Natalie Steers' advice for succeeding as a freelancer includes blogging to maximize your online presence, networking online and in person, using online marketing tools and seeking client referrals.

Full Story:
Creative Bloq (UK)
More Summaries:
social media
11/21/2017

Procter & Gamble's chief brand officer says marketers should "raise the bar on creativity, on transparency, on innovation, in order to drive growth." Marc Pritchard was critical of the digital media supply chain in a January speech.

Full Story:
Marketing Dive