Marketing
Top stories summarized by our editors
9/22/2017

Publishers such as Mic, Vocativ and Fox Sports, which recently shifted their strategy to video and laid off editorial staff to do so, experienced a 60% decline in website traffic in August compared with the same time last year, per comScore. However, the numbers don't take into account the value added from videos being watched on other properties, such as Facebook and YouTube, Ross Benes writes.

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Digiday
9/22/2017

Designers looking for free tools, resources and inspiration should head to UIpie, Jake Rocheleau writes. The site is a curated one-stop collection for web-based and mobile needs, and Rocheleau offers a description and advice for navigating the site, which gets updated several times a day.

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Hongkiat
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Jake Rocheleau
9/22/2017

To bounce back after a crisis, confront the issue head-on and be transparent with communication, Padilla's Bob McNaney writes. He advises companies to avoid saying "no comment" when dealing with the media, and to listen to the advice of lawyers.

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Tactics
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Bob McNaney
9/21/2017

Facebook's Sheryl Sandberg announced that the platform is adding "more manual review of new ad targeting options to help prevent offensive terms from appearing." The company has reinstated 5,000 common ad-targeting terms after its disablement of targeting related to employment, job title and field of study following revelations by ProPublica that users had been listing hate content in the self-reporting categories.

9/21/2017

A frank report by the ANA's Educational Foundation acknowledges an "unprecedented talent challenge" in advertising and marketing caused by a disconnect among employers, universities and students -- many of whom question the meaningfulness of a career in the industry. The ANA and its foundation have launched an initiative, Pathways 2020, to "make the case for what a creative, innovative and rewarding career marketing can be."

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ANA
9/21/2017

National Geographic and Nike partnered to create a one-hour documentary titled "Breaking2," which tells the story of three long-distance runners working with Nike Sport Research Lab to finish a marathon within two hours. While Nike is part of the story, "[i]t's about the human potential, which is a story that's very organic for National Geographic to tell," National Geographic's Courteney Monroe said.

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Nike, Courteney Monroe
9/21/2017

The NBA and Nike have created jerseys that let fans access content about their favorite players and teams via an app when the shirt is tapped. The jerseys also give fans exclusive experiences and promotions during the basketball season.

9/21/2017

The newest spot in Geico's "It's Not Surprising" campaign depicts an orchestra's triangle player living out his rock 'n' roll dreams to comedic effect. In the ad, the triangle player takes his solo to the next level, sliding across the stage on his knees and clanging away.

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Advertising Age
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Geico
9/21/2017

Even if you picture your workplace as an impenetrable jungle of cliques and politics, it's important to make a good faith effort to get to know your coworkers, writes Jane Burnett. As long as you don't lose yourself or become a pushover in an effort to make others like you, your time getting to know coworkers will be well spent, Burnett writes.

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Ladders
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Jane Burnett
9/21/2017

Organic Valley's new "Call us crazy, but it's working" campaign features the free-spirited farmers who started the brand. The ads tell a simple story about how brand values helped propel the firm and how the company supports farmers.

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Forbes