Smaller streaming services are setting themselves apart from Netflix by focusing on specialized content. While Walt Disney is the latest to announce plans for its own streaming platform, services such as Shudder, Crunchyroll and MUBI are already competing with major players including Netflix and Hulu, because "[f]ans feel they can go deeper in contrast to a big service," PwC's Christopher Vollmer says.
FX has purchased the rights to 17 movies from 2017 to add to its content library, as major movie titles are proving to be a stronger investment for basic cable networks than off-network shows. Recent adds to FX's lineup include "Spider-Man: Homecoming," "The Fate of the Furious," "Split" and other films from Universal, Sony and Fox.
The top cable operators in the US represented 84% of new broadband subscribers in the second quarter, Leichtman Research Group reports. The biggest MSOs in the country attracted 460,000 subs, bringing the total count to 59.9 million subscribers, while the top telecoms saw a subscriber decrease of 230,000.
Hollywood studios including Warner Bros. and Universal Pictures are in talks with Apple and Comcast for premium movie downloads, despite the objections of movie theater chains, sources say. A premium service could help make up for revenue lost from declining DVD sales and other in-home entertainment services, but such a pact could cause theaters to boycott films they know will be available for premium download shortly after their theatrical releases.
Comcast's Xfinity Home security service recently reached the 1 million subscriber mark, and the company received the 2017 North America Frost & Sullivan Company of the Year Award for home automation and security services. Xfinity Home's Daniel Herscovici attributes the company's success to investments in new technology and the focus, execution and support of parent company Comcast.
Several brands released campaigns celebrating the solar eclipse. Krispy Kreme unveiled a video advertising its eclipse-themed chocolate glazed donuts, while Malibu Rum's commercial showed an eclipse viewing party.
AT&T's $85 billion proposed acquisition of Time Warner has moved into the advanced stages of its Department of Justice review, bringing the deal closer to reality, sources say. The government has raised concerns about AT&T's control of customer data and the potential to discriminate against channels that compete with Time Warner, but AT&T General Counsel David McAtee said the "process is on track from our perspective."
Always has brought back #LikeAGirl with a new spot from Leo Burnett Chicago that tells girls going through puberty that trying new things is more important than a fear of failure. "Keep Going" features girls at schools persevering with new challenges, and the brand has also tapped actor Yara Shahidi as an ambassador.
Cable shows garnered the most attention from viewers during the second quarter, with TLC's "My Big Fat Fabulous Life" landing in the top spot, TVision Insights found in a study. A&E's "Born This Way," FX's "The Americans" and AMC's "Preacher" also ranked highly.
Nielsen is lending its data expertise to the realm of esports to offer "sponsorship valuation, fan insights, custom industry research, and consulting services," the company said. Esport24 reports that the major esports tournament playoffs so far this year have attracted sponsorship value from $75,000 to almost $17 million.
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