Netflix's Scott Stuber is aiming to make the company as successful with films as it has been with TV, with plans to push out 40 to 50 films per year. Stuber's experience at Universal Studios working on films such as "The Fast and the Furious" and "The Bourne Identity," as well as his experience building pictures and networking with talent, makes him a good fit for the role, Mike Fleming writes.
BBDO's new campaign for GE Appliances includes three TV ads and a new tagline, "good things, for life," which highlight how the brand's connected products provide easy solutions to real-life problems. One spot shows a busy mom activating an oven using her voice via Amazon's Alexa.
Rep. Marsha Blackburn, R-Tenn., has put forward a bill called Balancing the Rights of Web Surfers Equally and Responsibly Act of 2017, which would require digital publishers, social platforms and internet service providers to get opt-in consent before using or disseminating consumers' sensitive information. That information would include browsing, app-usage and location data.
Viacom CEO Bob Bakish at an event last week promoted the creation of a lower-cost pay-TV entertainment package that doesn't include sports networks. Bakish used the UK as an example, noting that half of pay-TV customers there do not opt to pay for sports.
Cable operators added just over 1 million high-speed internet subscribers in the first quarter, pushing the industry's total share of the market to 63.2%, per Leichtman Research Group data. Charter added the most subscribers during the quarter, with 458,000, while Comcast trailed only slightly, with 430,000.
Brands need to move out of the way of branded content and let the content itself be the main attraction, writes Molly DeWolf Swenson. "If a story is moving, no one is going to care that it's brought to you by a brand ... they're going to be happy the brand brought it to them," Swenson writes.
Facebook on Thursday announced a partnership with MLB that will bring 20 baseball games to the social media network. The games are free for all viewers and will air live each Friday, beginning with today's match between the Colorado Rockies and the Cincinnati Reds.
AMC Networks CEO Josh Sapan spoke recently about the strengths of "The Walking Dead," assuring investors that the series remains strong and will have a long life on the network. The show, which ended its seventh season with some "minor erosion" in ratings but still performed better than hits such as "The Big Bang Theory," will return for an eighth season this October.
Comcast CEO Dave Watson at a conference this week touted the benefits of the X1 platform that make it more competitive with over-the-top services. Also, Watson noted that while the company does not yet have a strategy for an out-of-footprint OTT service, X1 would be the ideal platform for launching such an offering.
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