Havas has rolled out its first campaign for CKE, just two weeks after being appointed as the company's agency, which touts Carl's Jr.'s Western Bacon Cheeseburger in a 30-second spot voiced by Matthew McConaughey. The "Call of Carl's" push also includes radio ads narrated by McConaughey and is a "transformational campaign," said CMO Jeff Jenkins.
Syfy is teaming up with ReedPop to become the exclusive streaming provider for the Chicago Comic & Entertainment Expo, New York Comic-Con and Emerald City Comic-Con. The network will host a live stage at the events and will stream coverage through Syfy Wire and YouTube.
A federal judge is expected to decide Tuesday whether to grant a request by the Justice Department to block AT&T from using political arguments in defense of its proposed merger with Time Warner. AT&T CEO Randall Stephenson has hinted that President Donald Trump's relationship with CNN fueled the antitrust lawsuit.
The American Cable Association has filed a document with the Federal Communications Commission seeking the elimination of Form 325 requirements. The form is time-consuming, and most of the information is duplicative or irrelevant, the ACA wrote in the document.
Students from the Florida high school that suffered a shooting tragedy will appear on CNN this week as part of a town hall event. At least two state lawmakers have indicated that they will attend the town hall.
Charter is focusing its mobile and wireless strategies on small-cell networks, says Craig Cowden, senior vice president of wireless technology at Charter. The company will begin with 4G small cells and transition to 5G to provide "a superior connectivity experience," Cowden says.
Reebok has released a video ad to promote its Fast Flexweave sneakers, featuring training specialist Luis Badillo Jr. The 60-second spot shows Badillo sprinting through locations and avoiding obstacles in a high-intensity video.
Comcast will be testing fixed and mobile wireless services using the 3.5 GHz CBRS band in Philadelphia, the home of its headquarters. The company will use three types of radio transmitters and three types of mobile devices and handsets during the trials.
Over-the-top services for CBS and Showtime are exceeding expectations, with around 5 million combined subscribers, says CBS CEO Les Moonves. The services are well on track to surpass 8 million subscribers by 2020, Moonves says.
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