Verizon has renewed its deal with the NBA for two years to continue livestreaming games across mobile devices and Yahoo and access out-of-market live games. The companies will also work together to create original content and will test out new formats, such as virtual reality.
Cable One's GigaONE gigabit broadband service is available in over 200 communities, which covers over 95% of its legacy footprint, the company announced. The company has invested over $700 million to enhance and upgrade its network over the past five years.
GS&P has developed an online "invite generator" for Super Bowl fans hosting parties during the event, which creates personalized invites filled with customized ad cliches like babies, celebrities and puppies. "People love watching the ads, so this year we wanted to give people the opportunity to create personalized ads for their Super Bowl parties," said Frito-Lay North America's Pat O'Toole.
Attorneys general from more than 20 states, including California, New York, Maryland, Virginia and Washington, on Tuesday filed a combined petition to block the Federal Communications Commission's rollback of net neutrality regulations. Groups such as Mozilla and Free Press filed similar petitions in an effort to prevent the FCC from moving forward with the planned changes to net neutrality rules.
Gatorade has created a live video series for Twitter titled "#TheDebut"; it will center on high school basketball games and potential star players, and it will be hosted by YouTube influencer Rachel Demita and former NBA stars Baron Davis and Nate Robinson. The series will be promoted with Twitter ads targeted at basketball fans.
Amazon has added an "On Now" feature to its Fire TV platform; the feature makes it easier for viewers to find live content using their remotes or voice controls. The company has also debuted a new Channel Guide, which lets browsers view two weeks' worth of a channel's lineup.
History is gearing up to launch "History of Football," two weeks of soccer-related programming that will air in the run-up to the World Cup. Three original series will be included in the network's lineup.
Digital media company Raze, at just 1 year old, has reached production and development deals with key industry players Hulu, Netflix and TNT. The Latino company will release three original series -- "Black Veil," "Mi Hermanastro" and "Catrina, la Santa Muerte" -- under the deals.
Comcast has integrated Jackbox Games' multiplayer games with its X1 platform. The company is selling two packages of games, which users can stream through their TVs and connect to play using their tablets, smartphones and laptops.
Former face of Dos Equis Jonathan Goldsmith is starring in 10 video spots for Astral Tequila in the "This Calls for Tequila" campaign. The video spots show Goldsmith celebrating a nomination as best actor and the sun being named after him with a drink of tequila, and the campaign will have elements from traditional and social media.