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10/17/2017

Comcast has launched the newest updates for its X1 platform, including improved voice controls that allow viewers to control video playback via their remotes. Sports guide updates include a refreshed interface with stronger branding, plus updated records, stats, standings and other information for NFL teams.

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Multichannel News
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Comcast, NFL
10/17/2017

NBCUniversal and Snap have announced a new joint venture that will bring original programming to social media platform Snapchat. A deal has already been made with Mark and Jay Duplass of Donut Studios -- who have created content for HBO and Netflix -- for the creation of short-form videos geared at the 18-to-24 demographic.

10/17/2017

Turner Sports and the NBA have launched a virtual reality subscription service for League Pass subscribers that is available across 19 platforms, including broadband, television and connected devices. The move comes as industry executives at the Virtual Reality 20/20 event discussed the importance of personalization in virtual reality to lure in viewers.

10/17/2017

If you have trouble focusing at work, a cluttered workspace may be part of the problem. Simplify your workspace and avoid the temptation to leave sticky notes and other visual cues around your desk where they can be a distraction, writes Robin Madell.

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Robin Madell
10/17/2017

Bud Light executives are releasing an ad to support the next phase of the brand's UK relaunch after the brews were absent from British shelves for 16 years. The firm's initial marketing efforts for the beer's return to the market led to what Anheuser-Busch InBevMarketing Manager Andre Finamore has called an "incredibly" successful relaunch.

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Bud Light, Bud Light, Great Britain
10/17/2017

Instagram has redesigned its call-to-action bars in ads on the platform. Among other things, the bars will now change color to match the main color in the ad's imagery.

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Marketing Land
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Instagram
10/17/2017

The latest update to Microsoft's Xbox One lends customization to a user's home screen. They can add their favorite games and friends, for instance, while the screen also offers "blocks" that can be used to remove or change the order of its elements.

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VentureBeat
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Microsoft
10/17/2017

Cindy Gallop took to social media to ask people in the advertising industry who have experienced sexual harassment or assault to come forward with their stories and the names of their abusers. "I just want to see if this is the moment in time when I can encourage just a few women to do that in a way that will then break this wide open in our industry, in the same way that this has been broken wide open in Hollywood," she wrote.

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The Drum (Scotland)
10/17/2017

Havas has launched a campaign for Mattress Firm's new bed-in-a-box brand, Tulo, that is running across social, digital, radio and out-of-home. Quirky spots in the "One is not a choice" push show that having choices in every day situations is essential.

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Adweek
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Havas, Mattress Firm
10/17/2017

MullenLowe has reportedly won Whole Foods' creative account, after a review that began in June when the brand struck an acquisition deal with Amazon. The grocery chain invested $96 million in advertising in fiscal 2016, per its annual report.

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Whole Foods, MullenLowe, Amazon