Two years ago, mobile devices passed desktop and laptop computers as a source of online news. Now, 58% of Americans say they often go mobile for news, easily topping the 39% for desktop/laptop, with the mobile crowd skewing toward more educated users, according to the Pew Research Center.
Netflix added 5.2 million subscribers in Q2, but that wasn't enough to allay investor fears that the company's growth pace is slowing. Netflix may now need to focus on foreign markets, which hold enormous potential for growth but also pose a major challenge owing to different cultures and the predominantly local nature of TV, writes Lucinda Southern.
A service outage at the launch of Amazon's Prime Day may prove no more than an embarrassment, with estimates of record sales and Amazon's report of a faster sales pace in the first 10 hours, compared with last year. The bargains included millions of Amazon devices, as the Fire TV stick with Alexa voice remote and Echo Dot led the way.
Taking a commonly used video template, science communicator Jonathan Jarry, in collaboration with McGill University's Office for Science and Society, created a viral video with a twist to demonstrate the need for audiences to question what they're told.
Netflix informed shareholders it invested $1 billion in marketing in 2018's first half and will likely surpass $2 billion in marketing spend by year's end, which is more than rivals such as Facebook, AMC Networks and Apple plan to spend on content for 2018. Netflix intends to spend $8 billion on original content and added 5.1 million subscribers in the second quarter, bringing its global total to 130 million.
Despite being the final two contenders in the World Cup, the French and Croatian teams may not have been the most popular, at least according to YouTube hits. The top five searched and viewed teams -- Argentina, Brazil, Peru, Portugal and Mexico -- were all from Latin America.
Major Twitter personalities typically lost 2% to 3% of their followers after last week's purge of questionable accounts, but Twitter's official account saw a whopping 12.4% decline, according to Socialbakers. Other big names losing followers, though in single-digit percentages, were official accounts for 50 Cent, Ashton Kutcher and People magazine.
TV networks, both broadcast and cable, are embracing better audience-measurement tools to increase revenue. "Networks are also thirsting for data that proves what most marketers already believe: TV advertising is effective both in building brands and generating sales," writes Jon Lafayette.
Lola tapped actress Lena Dunham and other influencers to give advice on sex via a hotline called "Let's Talk About It," where callers can listen to recorded thoughts from the influencers. The campaign from Giant Spoon includes a mural in Brooklyn to promote the hotline.