Judd Apatow is paying tribute to longtime friend and mentor Garry Shandling with a two-part, 4.5-hour documentary on HBO. "The Zen Diaries of Garry Shandling," which will look at the life and beliefs of Shandling -- who passed away nearly two years ago -- will air Monday and Tuesday.
Leaders from both PepsiCo and Stella Artois have realized the importance of purpose-driven marketing, which roots a brand to a relevant cause. Ben Butler, Stella Artois' global director, said that through these campaigns, "We actually saw very significant shifts in attitudinal [trends] and people wanting to get involved in causes -- not only in their spare time, but in their actual work."
Snapchat's Global Director of Project Management, Peter Sellis, intends on leveraging the platform to allow brands to combine artificial intelligence and in-app shopping into one platform in a strategy it followed for Nike's prerelease of its Air Jordan III Tinker. The e-commerce platform is still in the discovery stage, with Sellis reporting, "With stuff like [the Nike campaign] we're just trying to learn what our users do with it -- like, do they understand, and are they willing to put their credit card details into Snap and things like that."
Golin has been tapped to lead the social and content strategies for Evian and Volvic during the water brands' upcoming Wimbledon sponsorship. Freuds will handle the PR side of the Wimbledon program for Evian.
Sales of tea in the US are growing between 3% and 5% a year, according to data from the Tea Association of the USA. "Millennials are the first generation of Americans having equal preference for tea and coffee," said Simon Cheng of Pique Tea.
About one-third of in-store shoppers appreciate receiving promotional information when they enter a store but nearly all would like to be left alone after that as they shop. That's according to a survey by HRC Retail Advisory, which also found that the option of mobile payments was considered important by only 8% of respondents.
In addition to looking for high engagement rates and quality content, brands should do their research before working with potential influencers to see how they respond to comments and controversy, advises Evan Britton, founder of Famous Birthdays. "[A]s social media has grown, so has the quality of content posted by influencers ... the best influencers understand the importance of investing in content," he says in an interview with Forbes.
LinkedIn has introduced Snapchat-like filters and three text styles for video content, which the company reports is shared 20 times more than other content on the platform. Further text styles will be added in the future, with the company explaining text adds context so a creator's followers "[know] what's happening, even when the sound is off."
GBH Insights' Daniel Ives says Facebook and Amazon will likely increase their bidding for live sports rights over the next 12 to 18 months. Ives notes that Facebook's recent acquisition of MLB and UEFA and Mexican soccer rights shows the company is in the "early strategic steps of building out a massive wave of sports-content spending over the coming few years."