Kind has placed an installation in Times Square that represents 45,000 pounds of sugar, "the amount that US kids eat every five minutes," according to the brand's head of integrated communications, Drew Nannis. The installation also features statues of children that look like they are made from sugar, and a campaign to tout Kind Fruit Bites from Magnetic Collaborative will be supported by digital video and social elements.
360i's new integrated push for Hanes, "Chill Like MJ," features a social interactive spot running across Facebook, Snapchat and Messenger that lets users choose what Michael Jordan should do in a variety of scenarios. Viewers of the video then have the chance to enter a sweepstakes, with one winner getting to meet Jordan in person.
If you've had a history of hopping from job to job, the most important thing is to own your work history and emphasize the skills and experience you've accumulated when interviewing for a new position. Make sure to let hiring managers know that you're looking for a long-term home with your next job, writes Jessica Vann.
The Interactive Advertising Bureau has published a Podcast Playbook to help advertisers understand more about listener behaviors, audience demographics, ad formats, creative, targeting and reporting. The guide reports that almost one-quarter of Americans ages 12 or older listen to podcasts each month and subscribe weekly to an average of six podcasts each and that podcast listeners are more likely to be young, educated, business influencers and financially solvent.
Facebook is letting publishers place their logos next to headlines in its search and trending sections, a move publishers are celebrating as a way to stand out as trusted sources. Placing publisher logos next to articles is part of Facebook's larger pro-journalism initiative, which launched in January.
With e-commerce cutting into the impulse-buy business generated by checkout lines at physical cash registers, Hershey is experimenting with a digital alternative. The candy company is working with an online retailer and virtual reality to create virtual environments where impulse-shopping opportunities pop up.
Google has entered phase two of its Accelerated Mobile Pages improvement plan, with a focus on speedier ad rendering. The new Fast Fetch technology allows an ad to be requested even as page content is being rendered and then renders the ad before the ad slot appears.
Brazil anti-trust watchdog Cade says that AT&T's proposed merger with Time Warner puts competition at risk and has recommended that the deal be rejected unless certain conditions are met, including the potential sale of assets. AT&T disagrees with the agency and says that consumers will have more options and see other benefits after the deal is closed, which the company expects to occur this year.
Oxygen Media has announced that reality series "Criminal Confessions" will premiere Oct. 1. The show, which gives an inside look at what happens in police interrogation rooms, is part of Oxygen's strategy to rebrand itself as a crime-themed network.