Google is marking 20 years of search with several upgrades. The company is placing new emphasis on journeys, rather than answers, as well as on more visual methods of finding content and discovery guided by artificial intelligence that requires no queries.
T-Mobile is adding features and renaming its prepaid plan in a bid to polish its image. Among the Metro by T-Mobile upgrades are the inclusion of Google One cloud storage and Amazon Prime, as well as the availability of more upscale phones.
The Ad Council has unveiled a new logo that eliminates its iconic black-and-white look with a modern typeface sitting on a gray or blue background. The Ad Council plans to focus on 40 social issues in 2018 using agencies and social influencers via its Creators for Good program, and it intends to further develop its in-house content unit.
Snapchat has teamed up with Amazon to enable some users to use the platform's camera feature to scan a bar code or physical item, which then displays information about the same product or similar ones available on Amazon. The visual search tool is being trialed with a small group of American users before wider rollout is considered.
Some 55% of millennials watch video content via subscription streaming services to bypass advertising and they also watch less than half as much linear TV as the average person, according to a survey by The Harris Poll and OpenX. Over one-third of millennials use their mobile devices for more than six hours each day, while 55% of all respondents use their mobile devices for a minimum of three hours daily.
The Interactive Advertising Bureau has changed its stance on government intervention in privacy legislation to prevent a fragmented state approach, which could be encouraged by California's new law. "A uniform federal privacy standard could provide clarity, market certainty, and add fuel to future innovation, while preserving the value and benefit that online advertising brings to the internet ecosystem," wrote the IAB's David Grimaldi in a letter to Senate Commerce Committee leaders.
Just 22% of app publishers say they have a very good understanding of header bidding, and 31% report that lacking knowledge of the technology is a barrier to adoption, per InMobi. Thirty-six percent of respondents who employ header bidding say it has boosted revenue, and 37% report that it has increased transparency.
Altice will be launching an infrastructure-based MVNO mobile service with Sprint next year. The partnership calls for Sprint to tap into Altice's network for use of small cells and network gear, while Altice will rely on Sprint's radio access network to launch the mobile service.
Charter Communications backs comprehensive privacy protection legislation that is opt-in and should be applied equally to web browsers, search engines, websites and internet service providers, per Senior Vice President Rachel Welch. Other providers agree with the need for reform but are concerned that opt-in would harm their business advertising models.