Netflix's Scott Stuber is aiming to make the company as successful with films as it has been with TV, with plans to push out 40 to 50 films per year. Stuber's experience at Universal Studios working on films such as "The Fast and the Furious" and "The Bourne Identity," as well as his experience building pictures and networking with talent, makes him a good fit for the role, Mike Fleming writes.
BBDO's new campaign for GE Appliances includes three TV ads and a new tagline, "good things, for life," which highlight how the brand's connected products provide easy solutions to real-life problems. One spot shows a busy mom activating an oven using her voice via Amazon's Alexa.
Friends and family of Roger Ailes gathered privately Saturday to mourn, honor and remember the former Fox News chairman and CEO. Separately, Gabriel Sherman -- who famously wrote a book about Ailes and brought to light harassment allegations -- reflected on his death, saying, "I feel a deep sense of loss. The subject that had been a singular focus of my writing life is now gone."
Rep. Marsha Blackburn, R-Tenn., has put forward a bill called Balancing the Rights of Web Surfers Equally and Responsibly Act of 2017, which would require digital publishers, social platforms and internet service providers to get opt-in consent before using or disseminating consumers' sensitive information. That information would include browsing, app-usage and location data.
Viacom CEO Bob Bakish at an event last week promoted the creation of a lower-cost pay-TV entertainment package that doesn't include sports networks. Bakish used the UK as an example, noting that half of pay-TV customers there do not opt to pay for sports.
Cable operators added just over 1 million high-speed internet subscribers in the first quarter, pushing the industry's total share of the market to 63.2%, per Leichtman Research Group data. Charter added the most subscribers during the quarter, with 458,000, while Comcast trailed only slightly, with 430,000.
Brands need to move out of the way of branded content and let the content itself be the main attraction, writes Molly DeWolf Swenson. "If a story is moving, no one is going to care that it's brought to you by a brand ... they're going to be happy the brand brought it to them," Swenson writes.
The demand for cybersecurity products and solutions will grow 12% annually by 2025, fueled by cloud-based services, reports Persistence Market Research, which named Verizon Communications among the top four vendors that will lead in the space. The report mentioned IBM, Microsoft and Symantec as the other leading cybersecurity vendors.
Distributed denial-of-service attacks during the first quarter fell by 30% compared with a year earlier, Akamai Technologies reports. The company also reports an 89% decline in DDoS attacks of more than 100 gigabits per second in the first quarter.
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