Comcast and Viacom have signed a multiyear deal on advanced advertisements. Comcast will provide anonymous user data from its set-top boxes and technology from FreeWheel, its video ad management unit, in exchange for access to Viacom's targeted advertising tools.
Streaming network Stage should debut in August, initially offering a free version before offering a subscription tier in the fall. The network will feature original content focused on the theater, including "Studio Sessions" and "The Next Great American Musical."
MTV is going into this year's upfront presentations with three consecutive quarters of year-over-year prime-time growth among the 18-to-34 demographic under its belt, the first time it's seen such success in seven years. MTV President Chris McCarthy says the network's ratings are up "double to triple digits," and he attributes the turnaround to elevating company content, shifting beyond just one platform and revitalizing company culture.
CenturyLink cut power consumption by 21.8 million kilowatt hours last year through its continuing consolidation of voice switches. The telecom also reduced carbon dioxide emissions in 2017 under a companywide initiative.
Frontier Communications uses data analytics and direct mail to reach potential customers, feeding data it has collected into Invoca's marketing cloud service to identify which types of direct mail are most effective in various circumstances -- a move that generated $4 million more in revenue over six months in 2017. "It's a fairly complex matrix of attributes that [has helped us determine] over time who to offer mail to and what specifically to market to them," said Bryan Flores, assistant vice president of media.
OpenStack's decision to focus more on edge computing has spurred telecoms to give the open-source cloud platform a second look, Executive Director Jonathan Bryce said. He added that the foundation has tilted increasingly toward specific use cases that include the edge.
CBS All Access is now available in Canada, giving subscribers access to 7,500 episodes of CBS programming; the tiered model includes a $4.68-per-month subscription option that also provides access to 24/7 news network CBSN. This marks the first time the digital subscription service has been available outside of the US.
Nearly one-quarter of Americans do not have a battery-powered radio, which could prove disastrous in an emergency. However, FM radio capabilities on smartphones open up a critical lifeline and increase public safety at no additional cost, Steve Pociask writes.
The National Association of Broadcasters is pushing for the International Telecommunications Union to update its allocations table to reflect that channels 14-36 are unavailable for use for other services after the spectrum auction. The table currently notes that the UHF band could be used for mobile broadband, which is no longer accurate.
DIRECTV Now added 1 million users to the over-the-top subscription service in 2017, compared with Sling TV's 700,000 new subscribers during the same period. Strategy Analytics predicts DIRECTV Now could overtake Sling TV as the largest virtual multichannel video programming distributor in the market, though it noted Sling has several strengths, including its low price point and similarities to traditional pay TV.