SmartBrief Originals
Best practices, case studies and practical tips for Health Care Professionals.
Active senior couple
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Osteoarthritis bracing options are getting better, but reimbursement doesn't always support patient choice.

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How an end-to-end purpose-built MA enrollment solution can improve market share and the consumer experience.

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How supplemental OTC can engage consumers, improve retention and set health plans apart

O&P professional at work

How a dynamic health care landscape and technological advancements are reshaping O&P practice

How identity verification can prevent millions in losses to enrollment fraud
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Health plans that build identity verification into a systematic fraud prevention approach can stop enrollment fraud before it has an impact.

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Wasteful and abusive behavior isn't always intentional, and payers who recognize this can help stem the losses.

PAC optimization can unlock value for patients and payers
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Data tools, high-performing networks and a new way of thinking about episodes of care are good for patients and payers.

The brain science of behavior change

Lasting change relies on effective motivation but can't happen without adequate time, systems and a plan for inevitable relapse, Dr. Kyra Bobinet says

Marketing pro asks #whatthehealthcare and sparks a movement

Everyone has a health care story; Burt Rosen created a way for people to tell those stories.

How diabetes educators can lead patients to better health
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The rising incidence of diabetes is placing new importance on patient education.

Why communication needs to be at the center of your member experience strategy
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Health care consumers expect simplicity and personalization. Here's how payers and providers can deliver.

Doctor entering data into patient records.
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Interoperability and data challenges mean clinicians may lack critical information when treating patients.

Patient and doctor discussing medical imaging.
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Hospitals with multiple distinct image archiving systems need a way to link those systems for safer, more efficient care.

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In the age of value-based care, pharmacy benefits embrace new thinking to balance sustainable costs with patient outcomes.

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The most effective payer programs for fighting FWA are tailored to each organization and integrate end-to-end capabilities.