Strategy: SmartBrief Originals

Big Data to date has helped both sides in the struggle between consumers and corporations. We have to make sure it remains a fair fight.

2018
2018

It’s already time to begin thinking about sales compensation plans for 2018 (believe it or not).

Momentum
Momentum

People want to be a part of something when it’s moving forward. You can’t kick-start a car, or a company, without momentum. So get moving.

Planning
Planning

Leaders are trained to develop plans, there’s little training on or discussion about what happens to plans after they're submitted and underway.

Creativity
Creativity

Given the relationship between creativity and results, why don’t more companies work to better foster it?

Work from home
Work from home

People work longer and with better technology, yet productivity isn't keeping pace. Why is that?

Busy
Busy

We often get into action to satisfy our need for closure, not because we have the right action to pursue.

Culture-brand integration
Culture-brand integration

Too many companies have one set of values for employees and another for their brand.

Creative destruction
Creative destruction

Just as there’s no stopping a tidal wave, creative destruction is a fact of life; our only choices are to ride it or be swamped.

Zebra
Zebra

Doing well can, and should, also mean doing good -- and doing good contributes to a company’s growth in major ways.