Strategy: SmartBrief Originals
Business
Business

Every business, every industry is moving through the stages of disruption, acceleration, maturation, saturation and commoditization ever faster.

If your messaging to customers and prospective employees doesn't align, you'll have trouble hiring and retaining.

Being the market leader brings its own challenges, even for the Apples of the world.

Leaders can't avoid decisions, but they can improve how they think through them.

Dive
Dive

Be brave to discover the next big thing.

Light bulb
Light bulb

In industry after industry, companies find themselves facing a new normal. Call it continuous disruption, as oxymoronic as that sounds.

Broken business model
Broken business model

Corporate leaders are admittedly confused by the rapid pace of change. It's no time to be complacent.

Data
Data

Data can identify patterns and illuminate future choices, but relying exclusively on data is like driving relying only on the rearview mirror.

Animate the vision
Animate the vision

When you weave the emotional connection to what matters most to the buyer together with the logical case for change, you animate the vision. You breathe life into it by making it more concrete.

Project management
Project management

A key principle of sound project management is the proper definition of roles and responsibilities.