SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.

Playable ads are the next big thing for gaming, but are they ready for marketing primetime?

Artificial intelligence can make brand campaigns better and more effective.

With a lower price point than major, Walmart's approach to streaming content looks to target rural consumers - but is the strategy a winning one?

The power of infographics

Why infographics should be part of your content-marketing strategy—and how to do them right.

With cheaper goods and a large bankroll to get things started, leading Chinese e-commerce sites Alibaba and JD.com could make a splash in America and give giants like Amazon stiff competition.

Advertisers, consumers and data: Finding the balance in an era of customization
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It's imperative that marketers understand how to reach consumers -- and where and when.

User generated content has the power to lend an authentic voice to brand messaging -- but marketers must learn how to cut through the noise for effectiveness.

While there is no exact recipe for what will go viral online, there are some steps brands can take to improve their odds.

Addressable advertising and audience expectations
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In this interview, Altice executive Paul Haddad talks about what he thinks the future of addressable advertising has in store and where a4 fits in.

Four strategies for collecting and distributing customer video testimonials to boost the authenticity of your brand.

Brand can adapt to changing consumer shopping habits to bring them in stores -- or meet them where they are located.

New logos and GDPR led the stories that marketing decision-makers clicked and read during the second quarter of 2018

How can brands integrate messaging in the new voice-centric culture?

Quarterly recap: Q2’s top retail news and trends from SmartBrief

Read about the biggest news and trends from SmartBrief's Q2 coverage of the retail industry.

Visa’s pop-up Innovation Station showcased cutting-edge payment tech.