SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Data word cloud

Not all data is the same. Here's why it's important for marketers to know the difference.

Data

Is your business making these common data analysis mistakes?

Money

How marketers can form effective partnerships with social influencers who have large followings.

Influencer collaboration

Take influencer marketing up a notch by co-creating products.

Quaker Oats

Data is no longer just the thing that gets measured at the end of a campaign. It is redefining creative.

Facebook

Is it really a good idea to create multiple Facebook pages for different locations of your brand?

Chess

Here are the questions to answer before starting a content marketing project.

Amazon, AI and customer experience: Tech trends from Shop.org 2017

From Amazon, to AI, to customer experience, read about the trends from Shop.org 2017.

School bus

Back-to-school is its own season, extending through the fall months and giving way to the winter holidays.

Budweiser's subtler "Born the Hard Way" ad won over survey respondents.

9 lessons in content marketing

Tips and takeaways for producing meaningful content from this year's Content Marketing World.

Concert

Data is the air that marketers breathe, yet it’s not always clear how to approach it.

Adweek panel

Authenticity may seem intuitive for brands but it is not quite that straightforward.

Google

If you are one of the many advertisers who received an email from Google on Aug. 29 email about ad rotation, you are probably wondering what exactly this means.

Tulips

The ad-tech industry is experiencing two distinct and opposing trends.