SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Azoya graphic

Let’s compare Singles Day and Black Friday to spot emerging global retail trends.

How can you integrate social media into your event marketing strategy without spending all your time on it?

Ecommerce

Twice as many consumers start product searches on Amazon than on Google, according to a BloomReach. Here's how to reach them.

Designers

As creative people, our voice is the one thing that gives us our edge. Here's how to keep it strong.

Influencer

It didn’t take a bot for me to reach 2,000 followers -- just crafty work with filters, a handful of hashtags and friendly conversation.

Shoppers in China

As Americans prepare to savor the year’s best holiday sales opportunities, an even bigger sales extravaganza just took place in China: Singles Day.

Online marketing

In order to get started on the right foot with your digital marketing endeavors, you’re going to write down your goal, choose a type of content to master, and pick one social media channel to promote your business.

Amazon.com

Getting your products to rank in relevant searches on Amazon is very similar to getting your website to rank on Google.

Shopping mall

Here are some ways retailers should consider creating more meaningful experiences for shoppers this holiday season.

Washington

How publication companies are coping with our rapidly changing media environment.

Amazon

Amazon is the new Google in many respects. If you don’t have a solid Amazon marketing strategy in place, you’re at a disadvantage.

E-commerce

Comparing three major e-commerce giants can give retail companies a glimpse of the future of retail.

Gourds

Don’t get caught out by the quickly approaching Black Friday and Cyber Monday: Now's the time to start preparing your search network text ads.

Hourglass

Feeling the pressure as the end of the year approaches? Here's how to tackle Q4 and ensure a strong start to 2018..

Content matters, and placing ads in trusted, brand-safe environments is essential to advertising effectiveness