Marketing Strategy: SmartBrief Originals
One against all
One against all

This article outlines six strategies that effectively grow your social media followers.

US baby product retailer Babyhaven launched a Chinese e-commerce website this year to reach millennial moms in China.
US baby product retailer Babyhaven launched a Chinese e-commerce website this year to reach millennial moms in China.

Retailers can use these proven ways to market their products in China and capitalize on the strong demand for American products:

Retailers: It’s vital that your website serves as an enabler of, and not a barrier to, sales growth

Dog
Dog

Trust is key to facilitating a business transition or pivot.

Clever case studies
Clever case studies

The founder of an influencer marketing agency offers advice on starting your own business.

Shopping mall
Shopping mall

Brand awareness is a vital strategy for reaching prospects and driving leads.

Influencer marketing agencies aren't going anywhere
Influencer marketing agencies aren't going anywhere

The growing prominence of digital influencers in social media marketing has left some worrying: are agencies getting cut out of the influencer marketing boom?

2017 may be the year we see a shift from big theatrical releases to OTT productions.

Breaking SEO rules could put your page rank in jeopardy

The Do’s & Don’ts of loyalty marketing
The Do’s & Don’ts of loyalty marketing

Loyalty marketing needs in-depth read-outs, consistent and meticulous attention to the small minutiae of customer interactions across complicated channels.