Marketing Strategy: SmartBrief Originals
Azoya graphic
Azoya graphic

Let’s compare Singles Day and Black Friday to spot emerging global retail trends.

How can you integrate social media into your event marketing strategy without spending all your time on it?

Ecommerce
Ecommerce

Twice as many consumers start product searches on Amazon than on Google, according to a BloomReach. Here's how to reach them.

Influencer
Influencer

It didn’t take a bot for me to reach 2,000 followers -- just crafty work with filters, a handful of hashtags and friendly conversation.

Shoppers in China
Shoppers in China

As Americans prepare to savor the year’s best holiday sales opportunities, an even bigger sales extravaganza just took place in China: Singles Day.

Online marketing
Online marketing

In order to get started on the right foot with your digital marketing endeavors, you’re going to write down your goal, choose a type of content to master, and pick one social media channel to promote your business.

Amazon.com
Amazon.com

Getting your products to rank in relevant searches on Amazon is very similar to getting your website to rank on Google.

Shopping mall
Shopping mall

Here are some ways retailers should consider creating more meaningful experiences for shoppers this holiday season.

Amazon
Amazon

Amazon is the new Google in many respects. If you don’t have a solid Amazon marketing strategy in place, you’re at a disadvantage.

E-commerce
E-commerce

Comparing three major e-commerce giants can give retail companies a glimpse of the future of retail.