SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Shoppers in China

As Americans prepare to savor the year’s best holiday sales opportunities, an even bigger sales extravaganza just took place in China: Singles Day.

Online marketing

In order to get started on the right foot with your digital marketing endeavors, you’re going to write down your goal, choose a type of content to master, and pick one social media channel to promote your business.

Getting your products to rank in relevant searches on Amazon is very similar to getting your website to rank on Google.

Shopping mall

Here are some ways retailers should consider creating more meaningful experiences for shoppers this holiday season.


How publication companies are coping with our rapidly changing media environment.


Amazon is the new Google in many respects. If you don’t have a solid Amazon marketing strategy in place, you’re at a disadvantage.


Comparing three major e-commerce giants can give retail companies a glimpse of the future of retail.


Don’t get caught out by the quickly approaching Black Friday and Cyber Monday: Now's the time to start preparing your search network text ads.


Feeling the pressure as the end of the year approaches? Here's how to tackle Q4 and ensure a strong start to 2018..

Content matters, and placing ads in trusted, brand-safe environments is essential to advertising effectiveness

Digital marketing continues to soar - so what can we expect next?


Customer expectations will be at an all-time high this holiday season, which means marketers must work harder than ever to deliver bottom-line cheer.

Shopping bag

The customer journey has become a critical focus for marketers, yet it has become more and more elusive.

Instagram and AI are among the hot topics being discussed at industry events this month.


Companies that ignore or do not measure analytics are quite literally throwing away valuable information that could help them become more successful.