Insights
Tech Tip: Choosing digital tools for a virtual classroom
For both virtual and in-person teachers, the right digital tools will focus on student needs to enhance and support learning outcomes.
Marketing
How marketers can work with diverse media suppliers
A new guide from the 4A’s, ANA and AIMM details the why and how brands and agencies should work with media owned by diverse and multicultural demographic groups.
Edtech
Teacher experience should drive edtech design, research says
Researcher explains how a teacher-led process led to certification for edtech tools.
Edtech
Tech Tip: Individualized AI coaching provides helpful PD
Donna McDaniel of Keller Independent School District in Texas was one of the first teachers in the world to use artificial intelligence-driven coaching for professional learning. Here’s what she thought.
Leadership
It’s not too late to create an uncompromising work culture
Leaders set the tone, and they are responsible for creating an uncompromising work culture of respect and validation. Learn more.
Communication
Important questions to ask to become a better leader
Do you want a better understanding of your workplace relationships? Here are 8 important questions leaders should be asking.
Leadership
Why curiosity, generosity and shared accountability matter
Here are lessons on leadership and hope after 10+ years editing SmartBrief on Leadership's newsletter and blog.
Inspiration
Now is a critical time to create an upward spiral of positivity
How can leaders cultivate a culture that produces a steady flow of positive emotions? And why does it matter?
Leadership
The most common mistakes made with team EQ
Research into team EQ assessments offers insights into common workplace challenges and how emotional intelligence can help.
Careers
What’s the surprising secret to retaining great employees?
Retaining great employees requires employers to help them set goals that align with their values. Learn why that's so important.
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Marketing
Gartner: Marketing budgets up, focused on hybrid channels
CMOs have a reasonably positive outlook on their allocated marketing dollars.
Digital Technology
What marketers need to know about the subscription economy
Have you wondered how COVID-19 spiked subscription services?
Marketing
Lessons from the rise and fall (and rise again) of Abercrombie & Fitch
How did retail giant Abercrombie & Fitch – its business and brand – come crashing down only to rise again? Maryville University’s associate professor of communication Dustin York explores how it happens and key brand lessons.
Marketing
Marketing in video games requires smart strategy
Brands should embrace in-game advertising because this billion-dollar industry has high engagement and user interaction.
Brands & Campaigns
Marriott network avails first-party data
Marriott is the first hospitality brand to develop a media network to help brands tap its first-party data and gain access to captive audiences in the travel market.
Marketing Strategy
Advertising to Gen Z? Personalize it
Consumers prefer personalized ads across the board, but Generation Z in particular expects them, per a new study.
Updates
Extra Credit: S-P-E-L-L-I-N-G, Supreme Court, sex ed in the 1920s?
SmartBrief's Extra Credit pays homage to academic/arts achievers, extolls the value of clubs and notes that sex ed wars will never end.
Educational Leadership
Change or sustain? Balancing mindsets for what works, what doesn’t
If we seek improvement, should nothing stay the same? Fred Ende shares how he meshes the mentality of change with the mentality for staying the same.
Edtech
Tech Tip: Technology sparks creative learning, boosts skills
Technology offers new way for students to engage with content and can help nurture student self-expression, creativity and collaboration.
Educational Leadership
Learn the new language of transformational leadership
Learning to be a transformational rather than a transactional leader requires learning a whole new language and approach.
Sponsored
4 ways to improve learning recovery for students with special needs
Address the immediate needs of students with special needs through assessment, family engagement
Updates
Extra Credit: School resegregation, expelled principal, FAFSA data blunder
Extra Credit: Resegregation, FAFSA data blunder, expelled teacher
Food
Datassential’s Firefly 500+: Restaurants focus on unit growth and a bit of indulgence
Sign up for Restaurant SmartBrief today, free. The pandemic has changed the restaurant industry...
Food
Do more with less using the 5 Ps of menu innovation
Menu innovation doesn’t require a huge menu overhaul if new options are introduced in a strategic way, a panel of experts said during a session at the National Restaurant Association Show.
Consumer Insights
Coffee drinkers increasingly brew premium, specialty blends at home
As pandemic-related food and beverage trends persist, consumers are attracted to quality, unique coffee products to enjoy at home.
CPG
Cultured meat could come further out of the lab in 2022
Cultured meat could come into its own in the coming years as startups scale production and work to win regulatory approval.
Food
Q&A: IFA CEO on what’s ahead for franchise businesses
Matthew Haller, president and CEO of the International Franchise Association, discusses the growth outlook for franchising, the group’s advocacy efforts and the advantages of franchised businesses.
Consumer Insights
Into the mainstream: What’s next for organic foods and beverages?
Organic foods and beverages across categories are more accessible than ever before in terms of both availability and price.