Educational Leadership
Build a positive partnership with parents of students with disabilities
Program specialist Alina Davis shares 4 ways to work more effectively with parents on IEPs.
Marketing
Going green becomes mainstream for brands
How purpose-driven brands can connect with consumers.
Social Media
The power of small moments for brands on social media
RPA’s Quinn Rufener explores how some of the latest viral moments across social media have revealed a few guiding principles for brands looking to seize these moments in ways that are true to who they are and what they stand.
Education
After-school programs, teachers can partner on students’ SEL
Social-emotional learning expert Carlyn Andrew shares 3 ways educators and after-school programs can work better together.
Leadership
Brain-based learning is the secret ingredient to leadership development
What are neuroscience and brain-based learning concepts, and how can we harness its power to help our leaders? Here’s what you need to know.
Leadership
Teaching teams and colleagues to lead without authority
Art Petty explains the "leading without authority" leadership model and explains how releasing the reins and empowering others can lead to success.
Leadership
Trying times: Release negativity and lead with vitality
Traumas in the daily news make it hard for leaders to fend off negativity. Susan Fowler explains how to hold your space and lead with positive intentions.
Leadership
It’s not too late to create an uncompromising work culture
Leaders set the tone, and they are responsible for creating an uncompromising work culture of respect and validation. Learn more.
Communication
Important questions to ask to become a better leader
Do you want a better understanding of your workplace relationships? Here are 8 important questions leaders should be asking.
Leadership
Why curiosity, generosity and shared accountability matter
Here are lessons on leadership and hope after 10+ years editing SmartBrief on Leadership's newsletter and blog.
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Social Media
Pay inequity is a problem in the influencer market
Marketers must develop policies that combat pay inequity, which is rampant in the social media economy.
Brands & Campaigns
Instagram, Google and P&G: Brands embrace inclusion
As America becomes more diverse, inclusivity is mission critical.
Marketing
Gartner: Marketing budgets up, focused on hybrid channels
CMOs have a reasonably positive outlook on their allocated marketing dollars.
Digital Technology
What marketers need to know about the subscription economy
Have you wondered how COVID-19 spiked subscription services?
Marketing
Lessons from the rise and fall (and rise again) of Abercrombie & Fitch
How did retail giant Abercrombie & Fitch – its business and brand – come crashing down only to rise again? Maryville University’s associate professor of communication Dustin York explores how it happens and key brand lessons.
Marketing
Marketing in video games requires smart strategy
Brands should embrace in-game advertising because this billion-dollar industry has high engagement and user interaction.
Updates
Extra Credit: Resilience in Ukraine, frustration in US
Teachers and students -- both refugees and those still in Ukraine -- show remarkable resilience and determination to stay in school. In the US, a mass shooting at a Texas schools prompts frustration at a problem that seems to be getting worse.
Insights
Tech Tip: Choosing digital tools for a virtual classroom
For both virtual and in-person teachers, the right digital tools will focus on student needs to enhance and support learning outcomes.
Edtech
Teacher experience should drive edtech design, research says
Researcher explains how a teacher-led process led to certification for edtech tools.
Edtech
Tech Tip: Individualized AI coaching provides helpful PD
Donna McDaniel of Keller Independent School District in Texas was one of the first teachers in the world to use artificial intelligence-driven coaching for professional learning. Here’s what she thought.
Updates
Extra Credit: S-P-E-L-L-I-N-G, Supreme Court, sex ed in the 1920s?
SmartBrief's Extra Credit pays homage to academic/arts achievers, extolls the value of clubs and notes that sex ed wars will never end.
Educational Leadership
Change or sustain? Balancing mindsets for what works, what doesn’t
If we seek improvement, should nothing stay the same? Fred Ende shares how he meshes the mentality of change with the mentality for staying the same.
Sponsored
How brands can meet consumers’ evolving sustainability needs
Sherry Frey, vice president of Total Wellness at NielsenIQ, discusses how growing awareness of sustainability is changing shopper habits, and what brands can do to adapt their approach to sustainability with long-term growth in mind.
Food
Datassential’s Firefly 500+: Restaurants focus on unit growth and a bit of indulgence
Sign up for Restaurant SmartBrief today, free. The pandemic has changed the restaurant industry...
Food
Do more with less using the 5 Ps of menu innovation
Menu innovation doesn’t require a huge menu overhaul if new options are introduced in a strategic way, a panel of experts said during a session at the National Restaurant Association Show.
Consumer Insights
Coffee drinkers increasingly brew premium, specialty blends at home
As pandemic-related food and beverage trends persist, consumers are attracted to quality, unique coffee products to enjoy at home.
CPG
Cultured meat could come further out of the lab in 2022
Cultured meat could come into its own in the coming years as startups scale production and work to win regulatory approval.
Food
Q&A: IFA CEO on what’s ahead for franchise businesses
Matthew Haller, president and CEO of the International Franchise Association, discusses the growth outlook for franchising, the group’s advocacy efforts and the advantages of franchised businesses.