Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


How Content Influences the Purchasing Process

According to the Content Marketing Institute, over 89% of B2B marketers in 2017 will create and distribute relevant and consistent content to build their audience and drive sales.

SmartBrief and the Content Marketing Institute conducted a survey in May 2017 of senior executive business leaders across the SmartBrief network to understand the influence of content on the purchasing process, and the qualities and sources of information that buyers rely on.

Key highlights include:

  • Most influential qualities of content
  • Most influential sources
  • Credibility of content
  • Stages for research and information sharing

Download Survey

By combining industry expertise and an engaged network of nearly 6 million senior executives and professionals, SmartBrief is a proven performer in strategizing, developing and distributing content that cuts through the clutter and provides real solutions to your audience’s business needs. View our content marketing capabilities