Advertising Specs & Resources
ADVERTISING SPECS
THIRD-PARTY TAGS: SUPPORT & GUIDELINES
ADVERTISING SPECS
NEWSLETTER AD FORMATS
- Newsletter Takeover Sponsorships
- Display
- Native Ad Formats
ABOVE-THE-FOLD (ATF) TAKEOVER
This high-impact brief sponsorship includes both a banner/display ad atop the newsletter and the large-format Half-Page text ad unit in the topmost news section, offering both high-impact and engagement. View a sample.
Ad Size: 970×250 + 600×300, logo, 250-300 characters ad copy
Best For: Awareness, Branding, Impact, Lead Generation
Campaign Type: Sponsorship
BILLBOARD
SmartBrief’s most commonly-used display ad type. The IAB-standard Billboard format is placed atop the newsletter, immediately below the masthead, offering maximum visibility and impact to sponsor brand and messaging. View a sample.
Ad Size: 970×250
Best For: Branding, Awareness
Campaign Type: Sponsorship or CPM/Impression-Based
RECTANGLE-TEXT
SmartBrief’s most widely used ad format may be run as a sponsorship within a single newsletter or targeted at a subset of readers across multiple publications. Including both a 180×150 image and text, this format is ideal for lead generation via content syndication. View a sample.
Ad Size: 180×150, logo, 250-300 characters ad copy
Best For: Lead Generation
Campaign Type: Sponsorship or CPM/Impression-Based
VIDEO-TEXT
The video-text format provides the unique opportunity to display live click-to-play video within the inbox, ideal for brand awareness campaigns, product tutorials or other engaging video promotions. Note: Some widely-used email applications, including Gmail, Yahoo and Outlook, do not support embedded video. Readers viewing video ads in these email applications may click to be redirected to a website where the video can be viewed. View a Sample.
Ad Size: Video file, logo, 250-300 characters ad copy
Best For: Branding, Awareness
Campaign Type: Sponsorship or CPM/Impression-Based
FEATURED CONTENT
SmartBrief’s most native ad format, Featured Content enables sponsors to insert a section of their own into a publication. Designed to mimic the appearance of the editorial content within the brief, including headline and font colors, this format is ideal for promoting original content such as blog posts, research reports, etc. View a sample.
Ad Size: Variable/Multiple, see ad spec sheet
Best For: Content Syndication, Thought Leadership, Clicks
Campaign Type: Sponsorship or CPM/Impression-Based
DEDICATED SEND
Dedicated sends offer an exclusive opportunity to speak directly to an audience via a standalone email send and using custom HTML creative. Dedicated sends may target an individual newsletter subscriber list or a custom audience segment across the SmartBrief portfolio of newsletters. View a sample.
Ad Size: Custom HTML
Best For: Impact, Lead Generation
Campaign Type: Sponsorship
SPOTLIGHT SEND
An advertorial-style sponsorship, the Spotlight is a stand-alone send that highlights branded sponsor content alongside relevant news and information summarized by the SmartBrief content services team. View a sample.
Ad Size: See ad spec sheet
Best For: Impact, Content Syndication, Thought Leadership
Campaign Type: Sponsorship
SPECIAL REPORT
The special report offers exclusive sponsorship of a special issue focused on a trending industry topic or upcoming industry event and includes multiple ad placements designed to deliver impact, visibility and engagement. View a sample.
Ad Size: See ad spec sheet
Best For: Impact, Brand Positioning, Awareness
Campaign Type: Sponsorship
SMARTSOCIAL / AUDIENCE EXTENSION
SmartSocial allows advertisers to utilize SmartBrief’s first-party data to reach targeted B2B audience segments on the following social media platforms: Facebook/Instagram, Twitter, LinkedIn and Pinterest.
Ad Size: See ad spec sheet(s)
Best For: Awareness, Custom Content, Thought Leadership, Engagement, Video Views
Campaign Type: CPM/Impression-Based
LEAD GENERATION / LANDING PAGES
SmartBrief-hosted landing pages may be used in combination with any newsletter ad campaign or exclusive email sponsorship. With a simple, mobile-friendly layout and customizable form fields that prepopulate with reader profile data, SmartBrief landing pages boost conversion rates and maximize lead totals.
THIRD-PARTY TAGS: SUPPORT & GUIDELINES
In-newsletter ad campaigns are “site-served” across SmartBrief’s network of 275+ email publications. Although third-party ad serving is not supported, click and impression tags (1x1s) may be accepted.
Support and Guidelines:
SmartBrief may accept a click and 1×1 impression tracker for each individual ad creative. Only standard (HTML) image-based tracking tags may be used. Javascript is not supported in the email environment and can not be accepted.
Brand Safety, Fraud/IVT, Viewability Tracking:
Tags intended to enable keyword blocking or to track fraud/IVT and/or viewability are typically reliant upon Javascript, which is not supported in the email environment. When available, SmartBrief may accept standard tracking tags, which generally enable monitoring only.
