Results for "LTO"
LTOs – Here today and gone tomorrow…but do they leave ROI behind?
There is no question that LTOs are an important part of the restaurant industry’s marketing initiatives, but measuring the performance of an LTO can sometimes be challenging.
Hybrid products blur the lines between food and beverage flavors
Rising consumer demand for inventive, over-the-top foods and beverages is driving the growth of a new breed of dishes and drinks that combine two or more flavor profiles into one item.
Q&A: Ready Pac Foods CMO on fall flavors and what makes a successful LTO
In this interview, Ready Pac Foods Chief Marketing Officer Tristan Simpson discusses the key to successful LTOs and the inspiration behind its Pumpkin Spice Bistro Bowl.
How the world wakes up: international breakfast inspiration
For the fifth year in a row, the number of operators offering breakfast has increased, making the space one of the most competitive dayparts in the industry today.
Top 10: McDonald’s, Burger King and fast-casual trends
Photo: Flickr user Mike Mozart Chain restaurant stories resounded with SmartBrief readers this week, starting with McDonald’s application to trademark the slogan “The Simpler...
Creating the next “it” food: The rise of limited time offerings
How operators are turning long lines, secret menus, and limited quantities into marketing opportunities Since Chef Dominique Ansel released his croissant-doughnut hybrid last year,...
Barbecue’s wide appeal: retail and restaurant trends
(Photo: Flickr user _BRK4798) If there’s any question how popular barbecue can be, just look to Franklin Barbecue, an Austin, Tx., restaurant that has...