Marketing
Marketing in Video Games Requires Smart Strategy
Brands should embrace in-game advertising because this billion-dollar industry has high engagement and user interaction.
Healthcare
Stakeholders share solutions to nurse staffing challenges
Hospitals are struggling to hire and retain nurses across the US, but some have found tech and support for growth and well-being can help.
Marketing
How marketers can work with diverse media suppliers
A new guide from the 4A’s, ANA and AIMM details the why and how brands and agencies should work with media owned by diverse and multicultural demographic groups.
Leadership
The most common mistakes made with team EQ
Research into team EQ assessments offers insights into common workplace challenges and how emotional intelligence can help.
Careers
What’s the surprising secret to retaining great employees?
Retaining great employees requires employers to help them set goals that align with their values. Learn why that's so important.
Careers
In defense of office politics
Office politics is really about workplace relationships. And nurturing those relationships can go a long way toward advancing your career goals.
Communication
The most effective communication channels at work
What communication channels are best for your work message or request? Explore five traditional communications channels and when to use each.
Inspiration
Marshall Goldsmith: How to earn your life
Famed CEO coach Marshall Goldsmith offers lessons on how to live the long game of the earned life.
Inspiration
Why “I do not dream of labor” is resonating
The "I do not dream of labor" meme isn't wrong, but workplace leaders can still do more to help people live out their dreams even while working.
Inspiration
How to build workplace passion
Learn why leaders want to build workplace passion instead of relying only on employee engagement.
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Brands & Campaigns
Marriott network avails first-party data
Marriott is the first hospitality brand to develop a media network to help brands tap its first-party data and gain access to captive audiences in the travel market.
Marketing Strategy
Advertising to Gen Z? Personalize it
Consumers prefer personalized ads across the board, but Generation Z in particular expects them, per a new study.
Marketing Strategy
Q&A: Pantheon’s CMO on data-driven marketing
In this interview, Christy Marble shares how brands can use data-driven marketing to engage and delight customers.
Social Media
Social platforms unite in anti-drug effort
The major social media platforms are joining forces to launch an awareness campaign around synthetic drugs.
Marketing
Wedding travel spurs excitement, anxiety
As consumers travel for this busy wedding season, many of them are looking for deals.
Digital Technology
What does omnichannel retail really mean today?
Omnichannel retail is perhaps the most overused phrase in the retail industry — but...
Edtech
Teacher experience should drive edtech design, research says
Researcher explains how a teacher-led process led to certification for edtech tools.
Edtech
Tech Tip: Individualized AI coaching provides helpful PD
Donna McDaniel of Keller Independent School District in Texas was one of the first teachers in the world to use artificial intelligence-driven coaching for professional learning. Here’s what she thought.
Updates
Extra Credit: S-P-E-L-L-I-N-G, Supreme Court, sex ed in the 1920s?
SmartBrief's Extra Credit pays homage to academic/arts achievers, extolls the value of clubs and notes that sex ed wars will never end.
Educational Leadership
Change or sustain? Balancing mindsets for what works, what doesn’t
If we seek improvement, should nothing stay the same? Fred Ende shares how he meshes the mentality of change with the mentality for staying the same.
Edtech
Tech Tip: Technology sparks creative learning, boosts skills
Technology offers new way for students to engage with content and can help nurture student self-expression, creativity and collaboration.
Educational Leadership
Learn the new language of transformational leadership
Learning to be a transformational rather than a transactional leader requires learning a whole new language and approach.
Consumer Insights
Coffee drinkers increasingly brew premium, specialty blends at home
As pandemic-related food and beverage trends persist, consumers are attracted to quality, unique coffee products to enjoy at home.
CPG
Cultured meat could come further out of the lab in 2022
Cultured meat could come into its own in the coming years as startups scale production and work to win regulatory approval.
Food
Q&A: IFA CEO on what’s ahead for franchise businesses
Matthew Haller, president and CEO of the International Franchise Association, discusses the growth outlook for franchising, the group’s advocacy efforts and the advantages of franchised businesses.
Consumer Insights
Into the mainstream: What’s next for organic foods and beverages?
Organic foods and beverages across categories are more accessible than ever before in terms of both availability and price.
Food
Chef Spike Mendelsohn on the magic of mushrooms for plant-forward cooking
Chef and PLNT Burger founder Spike Mendelsohn spoke about the versatility of mushrooms for creating craveable, plant-forward dishes during the Global Plant-Forward Culinary Summit at the Culinary Institute of America.
Food
SmartSummit: How chefs and restaurants are working toward a more sustainable food system
A panel of experts discussed what is driving the call for a more sustainable food system and how restaurants can be a part of it during SmartBrief’s virtual SmartSummit, “The Future of Food: The Role of Restaurants in Creating a Sustainable Food System.”