Allen Adamson

Allen Adamson is co-founder and managing partner of Metaforce and an NYU Stern adjunct professor. He is a noted industry expert in all disciplines of branding. Allen has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. Allen is the author of “BrandSimple,” “BrandDigital,” “The Edge: 50 Tips from Brands That Lead," "Shift Ahead" and "Seeing the How: Transforming What People Do, Not Buy, to Gain Market Advantage."