Barbara Apple Sullivan
Barbara Apple Sullivan is founder and managing partner of brand engagement firm Sullivan. She founded the firm over 25 years ago to fill a gap she spotted earlier in her career as a marketing professional in the financial services industry. Namely, that there was a need for an agency dedicated to helping complex businesses bridge the gap between brand and customer interaction at the product and service level. Today, she’s grown Sullivan into a firm of more than 70 people and maintains responsibility for the quality of all work.