Emmanuel Probst

Emmanuel Probst is global lead for Brand Thought-Leadership at Ipsos. In his book “Brand Hacks,” Emmanuel explains how to build and grow brands by fulfilling the consumer’s quest for meaning. He also teaches Consumer Market Research at the University of California at Los Angeles (UCLA), and writes about consumer psychology for numerous publications. Emmanuel earned an MBA in Marketing from the University of Hull, United Kingdom, and a doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.