Jim Johnson

As vice president of Account Planning, Jim Johnson is responsible for leveraging VDX.tv’s consumer research and insights to develop holistic digital marketing strategies aimed at guiding clients toward their desired outcomes. Prior to joining VDX.tv (formerly Exponential), Jim worked as a media planner with Carat on brands including Reebok, VH1, RadioShack and Motorola. He also has worked at Boston University as an event planner and financial advisor, roles he held while simultaneously earning an M.S. in Advertising from the College of Communication.