Robert Jones - SmartBrief
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Robert Jones

Robert is a freelance writer and principal at PenPoint Group LLC, where he helps small businesses craft a more compelling story around their brand.

Articles by Robert Jones

Leadership

Live from Internal Branding: Leveraging employees to rewrite the dictionary

By Robert Jones 05/26/16

Leadership

New Coke, same formula for engagement

By Robert Jones 05/26/16

Leadership

Building a brand around an experience

By Robert Jones 05/26/16

Management

Guy Kawasaki: Anyone can enchant

By Robert Jones 05/26/16

Leadership

How videos sell values at Best Buy

By Robert Jones 05/26/16

Management

Adapting your business to mobile payment systems

By Robert Jones 05/26/16