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Scott Goodson and Chip Walker

Scott Goodson is the founder and CEO of StrawberryFrog and the co-author of “Activate Brand Purpose.” He has worked with some of the world’s most iconic companies including Google, Emirates Airlines, Heineken, Coca- Cola and Walmart. He invented the concept of “Movement Thinking,” an approach that uses the principles of societal movements to solve marketing and leadership challenges. Scott has lectured on the subject at Harvard Business School, Columbia, Cambridge, TEDx, on BBC World Service, NPR, CNN, and has appeared in numerous national and international media outlets.

Chip Walker is the head of strategy and a partner at StrawberryFrog and the co-author of “Activate Brand Purpose.” He’s recognized for his expertise in brand creation and re-invention, and has led the charge in transforming brands such as Goldman Sachs, Lexus and Bank of America. Chip is a frequent speaker and his writing and opinions have appeared in Adweek, The New York Times, Chicago Tribune, CNBC and other media outlets.

 

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