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Ulli Appelbaum

Ulli Appelbaum

Ulli Appelbaum is the founder of Minneapolis-based brand research and strategy firm First-The-Trousers-Then-The-Shoes-Inc. and the author of “The Brand Positioning Workbook: A simple How-To Guide To More Compelling Brand Positionings, Faster,” available everywhere Amazon sells books. You can find him on LinkedIn.

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