Archives: Originals

Construction sign reading Work in Progress for article on underskilled workers

Be long on patience when new workers are short on skills

New-to-the-workforce people whose schooling was interrupted by the pandemic may be short on skills. Here's how leaders can be address the gaps.

Leadership

How to know it’s time to change

Leaders can identify if they need to change their operations by analyzing these three categories, writes Dave Coffaro.

Overcome digital literacy challenges in your small business

Unlock the power of digital literacy: A guide for SMBs.

illustartion of a fish underwater for Smithsonian Institution teaching toolkit

Education

12 free themed resources from Smithsonian’s Teaching Toolkit

12 back-to-school resources from the Smithsonian and 12 conversations to bring into your classroom

Leadership

Advice on expanding overseas in uncertain times

Gavin O’Loughlin offers five steps for US companies seeking to expand their business to the European Union.

Student following in white footprints across green grass for article on Simulation Day preparing for new school year

Education

Simulation Day: End-of-year way to trace next year’s first-day footsteps

One of the most common anxieties for children is heading back to school after the summer break. But what if the first day actually...

Leadership

AI: From GiGo to BiBo

There’s a lot of talk about AI these days, much of it frightening. But the truth incentive is a hopeful sign, writes Steve McKee.

Food

Sweetening sustainability: Infuse optimism for lasting ESG impact

The Hartman Group outlines a few key ways to give your sustainability strategy its personality back.

Marketing

What B2B marketers can learn from luxury brands

Luxury products offer B2B marketers an opportunity to generate additional demand through consumer marketing methods.

Person holding basketball with fingertips facing a blackboard with advanced math for story on math people

Education

Making math more equitable by building up students’ math identity

The most powerful way to build true equity is to help students see themselves as math people.

Development

Something so right – the most powerful practice leaders can model and share

Taking a pause and collecting your thoughts can be one of the most powerful habits leaders can develop, writes Larry Robertson.

Black man and two kids playing video games while sitting on a couch.

Digital Technology

Engaging customers through video games

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of...

Travel

SmartBrief Innovation Awards for Business Travel

SmartBrief is excited to announce that nominations for the SmartBrief Innovation Awards for Business Travel are now open.

2023 Finalists for Samsung Solve for Tomorrow in Washington, DC.

Edtech

It’s not easy being a STEM competition judge

Middle- and high-school students focus on local problems with global ripples as they compete in STEM competition.

Development

Demystifying AI adoption for leaders

Employees often fear that AI will take their jobs, but Tom Henson outlines three ways leaders can allay those fears.

Marketing

Community-led brands & retailers aim for success in China

A community-driven approach to branding and retail is helping brands succeed in China. With community input brands are able to build loyalty.

Leadership

Thinking of layoffs? Here’s a better alternative

Layoffs can often be worse for your company than seizing the opportunity to rightsize your workforce instead, writes Joe Raymond.

Travel

Part 3: How to serve client, supplier and stakeholder business travelers

Corporate travel is crucial to success, but COVID-19 and inflation have complicated matters. As the world slowly recovers, the pendulum is starting to swing back towards client, supplier and stakeholder business travel.

Inspiration

Lessons on motivation from the odd friendship of Maslow and Frankl

A conversation between Viktor Frankl and Abraham Maslow helped Susan Fowler revise her understanding of our intrinsic sense of motivation.

CPG

Better-for-you beverage options quench consumers’ thirst

Several brands have entered the better-for-you beverage market to fulfill shoppers' need to address specific health issues.

Infrastructure

How Hotels Stay Ahead On Sustainability

Denise Naguib outlines how Marriott leverages best practices from its global portfolio of properties to make travel more sustainable.

Marketing

Why UGC campaigns may be the answer to the biggest challenges CMOs face this year

Users generated content can help marketing leaders create authentic customer connections while reducing marketing spend.

AI chat-generated artwork for Michael Gaskell story on AI's limitations and benefits

Education

AI’s remarkably imperfect productivity for educators

AI chat tools have their limitations, but recognizing them allows educators to work around them for efficiency and efficacy.

Development

The secrets of an NBA coach’s success

NBA coach Michael Malone has the secret for building great culture, according to S. Chris Edmonds, who offers three lessons from Malone.

Black male teacher in sportscoat pointing at chalkboard with math equations on it, smiling

Education

How to create a schoolwide culture of math achievement

A researched-based program and quick, positive results make teacher buy-in easier for a new math curriculum

Development

What to consider when your whole team needs development

Team development can be a challenge for managers, but Alaina Love presents a case study to tease out best practices.

Mixed age ranges enjoying meal together in family home, pre teen girl pouring water for dinner guests, social vibrant lively family gathering

Consumer Insights

What generation shifts mean for predicting food trends

Food preferences can change drastically between generations, and industry professionals need to know their customers in order to effectively market to them.

Development

The genius of confident vulnerability

When leaders own their mistakes through confident vulnerability, it can rebuild trust with their team and grow their respect, writes Damon Lembi.

Leadership

Developing agility as an organizational competency

Agility in business means being proactive and attuned to changing markets and environments and adjusting strategies accordingly, writes Dave Caffaro.

laptop on a wooden desk. The open laptop has a pie chart and reads Breakdown of Ad Spend

Marketing

How to conduct a mid-year marketing checkup

Mid-year marketing checkups are essential. After the challenging past six months we've faced, that's especially true. It's time to assess your overall B2B marketing health and strategies. SmartBrief's B2B demand gen marketing team explains how to do it.