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Archives: Originals

Leadership

AI: From GiGo to BiBo

There’s a lot of talk about AI these days, much of it frightening. But the truth incentive is a hopeful sign, writes Steve McKee.

Marketing

How to conduct a mid-year marketing checkup

Mid-year marketing checkups are essential. After the challenging past six months we've faced, that's especially true. It's time to assess your overall B2B marketing health and strategies. SmartBrief's B2B demand gen marketing team explains how to do it.

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