Anyone who is seeking to persuade, negotiate, or sell something is wise to learn the art of the sound bite.
Good sound bites are brief, pithy statements that sum up what you are trying to say. Short, sweet and to the point.
Proficient users of sound bites are attuned to their usage. This comes from being well read. Keep up with the issues but also read for pleasure.
The purpose of sound bites is simple — help people remember what you said and why you said it. When concise and colorful they reflect the speaker’s personality and amplify the message.
John Baldoni is chair of leadership development at N2Growth, is an internationally recognized leadership educator and executive coach. In 2014, Trust Across America named him to its list of top 100 most trustworthy business experts. Also in 2014, Inc.com named Baldoni to its list of top 100 leadership experts, and Global Gurus ranked him No. 11 on its list of global leadership experts. Baldoni is the author of more than a dozen books, including his newest, “MOXIE: The Secret to Bold and Gutsy Leadership.”
If you enjoyed this article, join SmartBrief’s e-mail list for our daily newsletter on being a better, smarter leader.