Top 10: Chipotle's food safety, CPG strategies trending this week in food and beverage - SmartBrief

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Top 10: Chipotle’s food safety, CPG strategies trending this week in food and beverage

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(Photo: Flickr user punctuated)

SmartBrief’s food and beverage readers were following Chipotle‘s food safety saga this week, from co-CEO Steve Ells’ apology that was broadcast on television to the chain‘s online outreach to help answer brand fans’ questions about the E. coli and norovirus outbreaks.

Readers were also interested in new strategies from consumer package goods companies, from PepsiCo‘s decision to end its partnership with Muller and pull out of the US yogurt market, to Chobani‘s plans for spicy yogurts, to Kellogg‘s moves to take cereal beyond breakfast eating occasions. The construction of the White House’s scale model gingerbread house also found favor with readers this week, as did Kroger‘s use of data in merchandising.

Take a look at the full list of this week’s 10 most-clicked stories:

  1. Gingerbread White House was 11 months in the making
  2. Chipotle chief apologizes on TV, promises safer food
  3. How Kroger uses data to make merchandising decisions
  4. PepsiCo ends Muller partnership, closes N.Y. yogurt plant
  5. Gluten-free consumption continues to grow, despite doubters
  6. Chobani plans to combat consumer boredom with spicy yogurts
  7. Chipotle takes food safety answers to fans online
  8. Kellogg thinks beyond breakfast to boost cereal sales
  9. What will grocery shopping look like in 2016?
  10. N.Y.’s $15-an-hour minimum wage for fast-food workers upheld

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