In the past, I’ve written about how I use LinkedIn and also offered 13 fast tips to optimize your profile. But there’s still so much more to learn about the platform. Below, you will find eight tips for making the most of your time on LinkedIn.
Getting the most out of LinkedIn
1. Diversify your objectives: Update your LinkedIn profile in the languages in which you wish to be contacted. When I lived in the U.S., I strengthened by English profile. Now that I live in Spain, I’m using Spanish more. But that doesn’t mean I’m leaving my English profile aside. I’m just adapting it to be open to possible work opportunities and leads. Because they’re aimed at different objectives, the information listed on my English and Spanish profiles isn’t the same. They’re adapted to my needs — and you should do the same.
2. Keep your communication appropriate: Right now, 70% of my objectives are linked to my Spanish speaking world and so I generally update my Spanish profile. However, if someone contacts me in English, I pick up the conversation in that language. Reach out to your target audiences in a way that makes them comfortable and is likely to continue the conversation.
3. Focus on elements to make your profile stand out: Make sure your heading, professional title, description and achievements in your jobs are up to date. Make sure to highlight the skills and success that make you special.
4. Make the most of “Introductions”: Never introduce yourself out of the blue to a person you’ve got no ties with. Instead, try to seek out a mutual second- or third-degree connection who can introduce you. Look among your contacts for those who are connected to the person you want to contact and use the “request an introduction” feature.
5. Be transparent: Be clear about you want when you ask for an introduction. Express your wishes and even explain why you want these things. There’s nothing wrong with being transparent, as it will make it easier for the person making the introduction. It also lets the person you want to be introduced to better understand your intent.
6. Beef up your skills list: The skills section of your profile can serve to make you stand out. It also makes you more likely to turn up via a search within LinkedIn — or even on Google. It also helps to group professionals when companies are looking for candidates for job offers.
7. Embrace new LinkedIn profiles: About a month ago, LinkedIn launched its new profiles. They’re quite different from the profiles you knew. They focus much more on the user’s digital presence, highlighting the connections between users, industries, geographical locations and companies. There is greater emphasis on the interactions between users and companies through the updates. Certain elements are more prominent on the profile than they used to be, while others are less visible and relevant, such as tags or notes. You can request your new profile.
8. Check out company pages: These under-used features are now more attractive and useful than ever. For example, you can see all the jobs announced by the company. If it’s your own company’s page, you can use it to announce job listings. You can now include a Facebook-style banner and issue updates about the company, enhancing the company’s visibility.
I’m sure I’m leaving things out. Can you help me with other things I forgot to mention?
This guest post was written by Isra Garcia.