Make it simple for fans and influencers to talk about your stuff and your site with lots of things to share, forward, and use offline right on your Web site. Without these things, you’re at the very least frustrating your fans and, at most, killing potential word of mouth.
What to do:
- Give images to share. Create a special page or area of your site for logos, banners, badges, and pictures that people can use when blogging or talking about you.
- Offer text to copy. Write up blurbs of text for different lengths that people can use to describe your company, your products, your events, and anything else you hope they’ll talk about.
- Make it easy to print. If someone’s trying to print your site, they’re probably about to share it. Make a clean print style sheet by removing unnecessary images and content.