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Andy’s Answers: Elements of a great tell-a-friend form

Leads from your tell-a-friend forms are just as good as any other lead, but they’re often overlooked and underused. Focus on creating awesome tell-a-friend forms to help your fans spread the word about you, for free.

What to do:

  • Put it on every page. A tell-a-friend form is no good if it’s buried on one page. Instead, put forms all over your site so people can recommend specific portions of your content.
  • Write a great message. A great tell-a-friend message is fun and encourages the recipient to actually go and check out whatever their friend just pointed them to.
  • Track and measure. Watch what content is getting recommended the most to learn what your best topics are and how you could improve other areas of your site.

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