My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Minneapolis. The fantastic event featured eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Atlanta on Nov. 10 — featuring case studies from Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid and The Home Depot — I’m sharing some of my favorite lessons from Minneapolis.
AccuQuote’s vice president of marketing and business development, Sean Cheyney, had a bunch of great ideas on how to measure your social media success and applications for social media outside of marketing. Here are a few of his big lessons:
- Measuring the ROI of social media isn’t a distant fantasy. In his presentation, Sean explained how he’s able to prove that 2% of new leads are generated from blogs alone.
- Social media can be a great recruiting tool. At AccuQuote, the HR team uses social media to promote available jobs and to connect with potential candidates.
- Getting leadership involved can be as simple as a small video camera. Because AccuQuote’s CEO, Byron Udell, is so passionate about life insurance, giving him another chance to talk about it via social media was something he welcomed.