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Andy’s Answers: How Avery Dennison got started in social media

In her BlogWell San Diego case study presentation, Joyce Munoz, group manager of interactive marketing for Avery Dennison, explained how they got their social media program off the ground.

Like many brands new to social media, Joyce said they originally wondered if anyone would even want to engage with them online because they didn’t consider themselves a traditionally “sexy” brand. But even though they’re new, they’re already seeing some early success through social media.

A few of Joyce’s big ideas from her presentation:

  • Start by finding your internal social media evangelists. Avery Dennison began by creating a cross-functional team of people chosen based on their passion for social media.
  • Just launch. There are an infinite number of things you can debate internally. But eventually, you just need to get going.
  • Keep it simple. Joyce and her team have begun by focusing on the main platforms, such as Facebook and Twitter. As their program matures, they can always add more along the way.

Watch the live presentation:

And if you dig this presentation, check out our upcoming BlogWell event in Seattle on May 5.