CME Group is one of my favorite examples of how a business-to-business brand — in a highly regulated industry, no less — can do amazing things using social media.
In just a few short years, CME Group has built one of the most-followed accounts on Twitter and has found ways to use LinkedIn as a powerful platform to connect traders and stakeholders.
In his recent BlogWell presentation, Allan Schoenberg shared the details behind the company’s social-media strategy. A few takeaways:
- Do a few things and do them well. Schoenberg says that while there’s a seemingly infinite number of tools the company could use in social media, it is focused on being great on Twitter, LinkedIn, and its two key blogs.
- LinkedIn is a great platform for targeted, private discussions. Schoenberg and his team have set up a few private LinkedIn groups around specific industry topics that have proven to be great ways to build relationships with traders.
- Twitter is an opportunity to be fast. A key part of CME Group’s Twitter strategy is keeping its more than 750,000 followers up to date on breaking news, updates, and any information that can give the company an edge.
Watch the video:
And if you like this presentation, be sure to check out our upcoming BlogWell in Philadelphia on Nov. 9.