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Andy’s Answers: How ConAgra Foods is embracing a social media culture

Continuing with our previews for BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy — here’s a few more big ideas from our last BlogWell, hosted in Atlanta.

In her presentation, “Embracing a Social Media Culture,” ConAgra’s Director of Public Relations, Stephanie Mortiz, explained how ConAgra is approaching social media as a strategic opportunity. Her big ideas:

  • Social media is more than your marketing department. ConAgra approaches social media enterprise-wide, realizing opportunities not just in marketing, but also in HR, legal, and career development.
  • Teach executives about social media by offering them hands-on experience. Stephanie’s team invited senior management to participate in “digital immersion” sessions to really experience social media.
  • Avoid the shiny objects. Stephanie recommends ignoring the latest tools and networks and really focusing on your brand’s goals.

See the live presentation here:

[vimeo 8456943]