“The world doesn’t need more content,” says Kevin Hunt, corporate social media manager for General Mills. “It needs more interesting content.” But, as he admits, social media content strategy is a bit more complex than that.
In his presentation at SocialMedia.org’s Brands-Only Summit, Kevin gives a quick lesson on the fundamentals of managing a social media content strategy. He discusses General Mills’ methods for sourcing great content, choosing social platforms and developing a program calendar. Here are some key takeaways:
- Use your employees. Sometimes, the best content comes from internal divisions and brands. Kevin suggests identifying employees who can serve as inspiration or contributors for posts.
- Look to the marketplace. Kevin encourages social media managers to brainstorm with client-side departments, like consumer services or sales, for ideas. These people are interacting with customers every day and understand the kind of content they want to see.
- Ask your audience. Don’t know what your customers want to read? Ask them! Yep, it’s that simple. Kevin says that surveys and other forms of social listening are great for structuring content.
For more details, check out Kevin’s full presentation in the video below.
Download his slide presentation here.
Want to see more social media case studies like these? If you’re a social media leader at a big brand, we’d love to have you at our next Brands-Only Summit in Orlando, Fla., Oct. 27-29.